Campaigns & Digital Marketing Associate

**Job Description Summary**:
We are** the makers of possible**

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a **maker of possible** with us.

The **Campaigns & Digital Marketing Associate** will lead the planning, execution, and optimization of multi-channel marketing initiatives across **Diagnostic Solutions & Biosciences**. This role combines digital program management, creative coordination, strategic marketing, and corporate account support to drive brand growth, customer engagement, and business results.

This role will establish and grow Life Sciences brand equity and improve the customer experience by leveraging the digital channel It will include but not be limited to development and execution of the following platforms: Salesforce enablement, CRM, social media, with Omnichannel development and execution This individual will possess a broad understanding of traditional marketing channels, the latest trends in emerging media and digital channels.

This role will work closely with product managers to co-develop and execute omni-channel campaigns that amplify product narratives and support strategic marketing initiatives across the customer journey. It will also participate in national sales meetings, training sessions, and special events, requiring occasional travel.

**Job responsibilities**

Digital Program Management
- Lead end-to-end execution of digital marketing programs, including campaign planning, timelines, budgets, and performance tracking.
- Collaborate with cross-functional teams (creative, product, sales, IT) to ensure seamless delivery of digital initiatives.

Marketing Communications & Creative Coordination
- Develop and execute integrated marketing communications strategies across digital and traditional channels.
- Coordinate creative development, including briefing, asset management, and approvals.
- Ensure brand consistency across all touchpoints and campaigns.

Omni-Channel Campaign Management & Customer Engagement
- Create compelling, audience-centric content tailored to each stage of the customer journey, ensuring consistency in messaging, tone, and visual identity across all touchpoints.
- Manage campaign calendars and workflows, coordinating cross-functional teams including creative, digital, product, and sales to ensure timely and effective delivery of marketing initiatives.
- Map and optimize the customer journey, identifying key engagement points and tailoring content and experiences to improve conversion, satisfaction, and loyalty.
- Monitor and analyze campaign performance, capturing key metrics such as engagement rates, conversion rates, ROI, and customer feedback to inform continuous improvement.
- Utilize marketing automation and CRM tools to personalize communications, segment audiences, and nurture leads through targeted content and timely follow-ups.
- Stay current with industry trends and platform innovations to enhance campaign effectiveness and introduce new engagement strategies.
- Support localization of globally produced marketing collaterals
- Support leadership with refinement of strategic presentations including Quarterly Townhall, ASR, Marketing Plans, Top X customer presentations, etc.

**Education and Experience required**:

- Bachelor’s degree in Marketing Communications, Business.
- 5+ years of experience in digital marketing, program management, or integrated marketing roles.

**Knowledge and Skills required**:

- Strong project management skills with the ability to manage multiple priorities.
- Proficiency in digital tools (e.g. Adobe Creative Suite, Marketo, Photoshop, Lightroom).
- Good communication, collaboration, and stakeholder management skills.
- Strategic thinker with a creative mindset and attention to detail.
- Highly organized, self-directed, and accountable.
- Operates independently and consistently follows through on commitments.
- Proven experience in brand guidelines, ensuring alignment in visual identity and messaging across all channels.

**Preferred qualifications**
- Proficient with digital tools e.g. Meta Business Suite, HubSpot, Veeva Vault, Google Ads.
- Proficiency with Salesforce.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of **4 days of in-office presence per week** to maintain our cul