Paid Social Media Specialist

Vovia is seeking a Paid Social Media Specialist in Calgary to manage a number of our client’s online advertising campaigns.

**About Vovia**

Vovia is a leading marketing, media, and data analysis agency. We believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, everyone is supported, and is doing meaningful work together.

Vovia is different. We think you’ll feel those differences in a few key ways - the people you’ll work with, our focus on continual innovation and development, and our commitment to support you on the path that works for you.

**What We Offer**
- To be part of a dynamic team in a highly collaborative environment
- Recognition - everyone is a contributor
- To be part of a culture that focuses on continuous improvement and innovation - it really is embedded in everything we do
- Other benefits designed to help you be the best you can be in life and at work - social team builders, benefits and health spending account, bonus program, ongoing training, and professional development opportunities

**About You**

You understand the difference between organic and paid social media campaigns. You’re analytical, always learning, and love a challenge. You work well independently, but also enjoy working with awesome people in a team setting. Your last boss would describe you as dependable, detail-oriented and well organized. You’re curious and always learning about the latest digital marketing techniques.

**About the Role**

This role involves the planning, implementation and optimization of paid digital advertising campaigns for clients, across social media and digital platforms (Facebook, Instagram, Google, LinkedIn, Pinterest, Twitter, YouTube.). This role requires a strong desire to deliver results in the form of increased leads, sales, or qualified traffic, as well as an appetite for meeting and exceeding client goals. It’s a great opportunity for an analytically-minded person with a passion for KPI-driven marketing.

**Primary Responsibilities**
- Advise on digital advertising needs and develop advertising strategies.
- Development of and implementation of ad campaigns.
- Advise on ad creative and/or write ad copy.
- Ongoing account optimization based on client goals.
- Preparation of periodic and ad hoc reports.
- Work collaboratively with other marketing verticals (SEM, SEO, offline, etc.).
- Present results to clients in a clear, professional and effective manner.

**Core Skill Set**
- 3+ years of hands-on experience managing digital media campaigns (the more experience, the better).
- Experience managing paid campaigns on platforms such as Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube and Google Ads campaigns required. Other digital channels are a plus.
- Have valid Facebook Blueprint certifications and Google Ads certifications.
- Bachelor degree in business (marketing or other relevant field) is desirable.
- Extreme attention to detail is a must.
- Excellent written and verbal communication.
- Superior data analysis skills.
- Very strong Microsoft Excel skills.

**Our Commitment to Diversity**

Diversity isn’t just the right thing to do, it’s the smart thing to do. Companies that foster diversity across age, gender, race, sexual orientation, abilities, ethnicities and perspectives are more productive, more innovative, and drive better financial results.

More importantly, we all benefit when we are exposed to different ideas, perspectives, and

viewpoints. Innovation requires diversity of thought and challenging our assumptions and beliefs and we encourage team members to share their opinions and thoughts in the way that is comfortable for each person.

If you think you'd be a great fit for our team, then please submit your resume and cover letter.