Marketing Manager

**Marketing Manager**

, Permanent

**Salary**: $80,000.00-$100,000.00 per year

**The Position**

The Marketing Manager will be the hands-on lead in attracting attention, interest, and inquiries from two distinct target audiences: industry influencers (architects, engineers, developers, and designers) and buyers of access panels (mechanical contractors, wall and ceiling contractors, general contractors, and other construction professionals). He or she will also ensure BAUCO’s brand is well represented to resellers, suppliers, employees, and media. Working alongside the Manager of Sales and Business Development and reporting to the General Manager, the Marketing Manager will manage and implement a comprehensive marketing communications (MarCom) plan that includes owned, earned, and paid media tactics. He or she will report marketing communications metrics to the company’s leadership team on a monthly basis, and manage and mentor the Marketing Coordinator.

**Responsibilities**

**Research 10%**
- Monitor and research current and emerging markets
- Research attitudes and unmet needs of BAUCO’s target audiences
- Remain informed and engaged with evolving marketing trends, AI, and media landscape

**Strategic Planning 10%**
- Track marketing results using QR codes, Google Analytics, and other metrics, and regularly analyze and report on same
- Monitor and update BAUCO’s MarCom plan as needed
- Work with the sales and business development team and customer service staff on additional strategies and campaigns as needed

**Project Management 40%**
- Implement our current MarCom plan to support BAUCO’S overall business strategy and objectives
- Provide direction to the Marketing Coordinator and oversee that person’s deliverables
- Coordinate strategic and creative inputs with external suppliers for web development, graphic design, SEO, digital advertising, lead generation, directories, packaging, signage, and tradeshows
- Perform other marketing tasks as needed, such as facilitating meetings, organizing photo shoots, issuing news releases, event planning, selecting promotional materials

**Content Development 40%**
- Write, review, edit, and enhance content for website, print media, social media, newsletter e-blasts, Google ads, and SEO
- Protect and differentiate the brand with consistent messaging to all target audiences
- Develop story boards to enhance training and marketing videos for product users and staff
- Ensure that internal materials are consistent, user friendly, and visually appealing
- Work collaboratively with interdepartmental teams to develop, implement, and distribute materials that convey company policies and procedures, consistent with marketing communications strategies

**Essential Skills and Abilities**
- Excellent interpersonal listening and speaking skills
- Excellent writing, editing, and proofreading skills; photography skills an asset
- Excellent technical skills, including Microsoft Office, Adobe Suite, Mail Chimp, and WordPress; basic HTML an asset
- Excellent organizational skills and priority management
- Deep understanding of the digital marketing communications landscape, including SEO and Google Analytics
- Self-starter who is happy to provide a first draft, seek feedback, and reiterate as needed
- Sound judgment to drive communications initiatives with excellent skills in stakeholder management, networking, and relationship-building
- Ability to work within teams and existing structures
- Comprehensive market research skills

**Qualifications**

**Education**
- Bachelor’s degree or diploma in Marketing, or equivalent combination of training programs in Marketing, Digital Marketing, Communications, Technical Writing, and Public Relations
- Accreditation in Communication Management (CMP) or Canadian Public Relations (CPR) would be an asset
- Certification in SEO, Google Analytics, or html would be an asset

**Experience**
- 10 years in a marketing position, ideally B2B, with a track record of generating effective and engaging communication products
- Experience managing a marketing colleague or team
- Experience with architecture and construction industry would be an asset

**The Company**

At BAUCO Access Panel Solutions Inc., we believe in treating each other as we would like to be treated ourselves. It’s a place where you can let your passion and expertise shine and be noticed. We have a competitive compensation package, including a company bonus system and 100% employer-funded extended medical, dental, and vision plan.

At BAUCO, we pride ourselves on being the most customer-responsive access panel company in the industry. We are known for our product and service solutions: virtually invisible, fully customizable architectural access panels and grilles. We believe in innovation, attention to detail, exacting quality, and service excellence. We accomplish this by being both the manufacturer and distributor of access panels, allowing us to provide short producti