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Marketing Manager
3 weeks ago
**What we do and are proud of**
At Brentwood Bay Resort, we take pride in providing a luxurious boutique experience that sets us apart from other hotels and resorts in the Greater Victoria area. We are committed to offering our guests more than just delicious meals, relaxing spa treatments, and beautiful oceanfront suites. We aim to provide a truly unforgettable guest experience and support our team members in discovering and delivering their unique contributions.
Our team is made up of passionate and engaged individuals who are empowered to share their input, opinions, strategies, and suggestions. We believe in working together as a team to deliver exceptional service, and we support one another to achieve our goals. As community leaders, we value honesty, uniqueness, and a fun approach to providing graceful hospitality.
**Why this role is significant**
As Marketing Manager, you’ll play a key role in supporting the day-to-day marketing operations of the resort during an 8-10 month maternity leave. Reporting to the General Manager and working closely with department leaders, your focus will be on ensuring consistent, high-quality execution across digital platforms, content creation, promotional campaigns, and guest communications. This role requires strong project management and interpersonal skills.
This is a hands-on, collaborative role where you’ll uphold brand standards, support cross-department initiatives, and keep our storytelling vibrant and aligned. Your work will directly contribute to maintaining visibility, driving guest engagement, and supporting bookings throughout the coverage period.
**A day in the life**
**Marketing Campaign Execution & Brand Management**
- Execute day-to-day marketing initiatives across digital and print channels, ensuring alignment with the resort’s tone, aesthetic, and seasonal priorities
- Write, edit, and schedule posts across various platforms, maintaining a consistent voice and presence
- Create or coordinate advertising and marketing graphic
- Collaborate with department heads to gather updates, promotions, and guest-facing stories from Spa, Food and Beverage, Rooms, and Events
- Ensure timely execution of all campaigns and activations, from concept to publication, with a focus on quality, storytelling, and audience engagement
**Content Creation & Asset Management**
- Coordinate and execute photo and video shoots to support seasonal campaigns, promotions, menus, and internal storytelling
- Maintain ongoing updates to the resort website, ensuring all pages are current, visually polished, and reflective of the guest experience
- Create and repurpose marketing materials including newsletters, posters, in-room collateral, and digital signage
- Manage and organize visual content libraries, including photography, video assets, and user-generated content
- Provide creative direction and briefs to freelance designers and photographers, reviewing deliverables for brand consistency and quality
**Public Relations, Community Engagement & Partnerships**:
- Draft and distribute press releases, story pitches, and guest communications that reflect the resort’s positioning
- Foster relationships with local and regional media, tourism associations, and community partners
- Foster relationships with industry influencers and coordinate resort experiences for influential guests
- Represent the resort at select industry events and networking opportunities
- Monitor competitor activity and industry trends, sharing insights with the GM and leadership team to inform short-term campaign direction
**Budget Coordination, Performance Tracking & Reporting**:
- Track marketing expenses and coordinate with the GM to ensure initiatives remain within budget
- Collaborate with department leaders to ensure marketing projects and deliverables are completed on time and on brand
- Compile insights and metrics into weekly updates, identifying areas for adjustment or content repurposing
**What we hope you’ll bring to the team**
- A minimum of 5 years of experience in a marketing or communications role, ideally within hospitality, tourism, or lifestyle-driven brands
- A diploma or degree in Marketing, Communications, Digital Media, or a related field—or equivalent professional experience
- Experience gaining brand awareness through multiple channels beyond social media
- Experience managing and creating content for social media
- Experience with marketing softwares; editing WordPress, creating branded collateral in Canva or Adobe Suite, scheduling social media using Buffer
- Excellent communication skills—clear, creative, and adaptable to different audiences
- Familiarity with content management systems, scheduling tools, and basic analytics
- The ability to balance multiple priorities with strong attention to detail and follow-through
- A collaborative mindset, with comfort working across departments and with external partners
- A proactive, flexible approach to problem-solving and project exe
