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Marketing Manager

3 weeks ago

Victoria, British Columbia, Canada PATH Developments Full time

Location:
Victoria (Colwood), BC

Reports to:
Vice President of Development

Direct Report:
Marketing Coordinator

Contract Duration:
12 months

Salary Range:
$90K - $120K (Based on Experience)

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About PATH

At PATH Developments, we build more than homes and buildings. We build connected communities with purpose, creativity, and integrity. We believe in relationships with the people we build for, the people we partner with, and the people who invest with us.

We offer an inclusive culture, growth opportunities, and flexible work arrangements.

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Role Overview

You will step into a full-responsibility role, covering corporate, project and community marketing across our developments. You will act as the leader of the marketing team in this interim capacity while the Director, Marketing is on leave. You will own strategy execution, campaign delivery, team management, stakeholder engagement, and performance reporting.

PATH is committed to the growth and development of our team, and for the right candidate, there may be an opportunity to remain with the company beyond the contract term should a suitable position become available.

________________________________________

Key Responsibilities

Corporate Marketing

  • Lead execution of our brand strategy and ensure adherence to graphic standards.
  • Develop and manage the annual corporate marketing plan and budget.
  • Support the Marketing Coordinator in updating corporate website content, social media, collateral, and branded swag.
  • Manage investor and acquisitions marketing materials.
  • Oversee trade marketing: advertising, sponsorships, speaking engagements, events.
  • Review and approve marketing invoices and vendor deliverables.

Projects & Sales Marketing

  • Head marketing strategy for active residential, rental and commercial projects.
  • Manage paid and organic digital media campaigns.
  • Direct creative briefs, renderings, floorplans, visuals, presentation centre design and show home styling.
  • Oversee CRM and text-platform strategy for lead management.
  • Drive realtor and prospect marketing to generate traffic and conversions.
  • Lead promotions, pricing communication, and sales-marketing alignment.
  • Prepare budget reports and marketing sections for investor reports.

Community & Brand Engagement

  • Provide high-level oversight of community engagement and placemaking initiatives (e.g., in Royal Bay and other communities).
  • Manage large-format community signage and master planned brand consistency.
  • Liaise with municipal stakeholders to maintain relationships and brand presence.

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What You Bring

  • 6 + years of progressive marketing experience, ideally in residential real estate development or a related industry.
  • Proven track record in project marketing, brand management, digital media, events and stakeholder marketing.
  • Excellent strategic thinking, communication and project-management skills.
  • Highly organized, results-driven, practical and detail-oriented.
  • Willing to assist in the execution of campaigns and events.
  • Comfortable working across multiple geographies (Vancouver & Victoria) and collaborating with executives, sales teams and external partners.