Marketing Project Manager

Posted: Dec 03, 2024 Closing date of the competition: Dec 23, 2024

**Location**: Montreal (Balmoral), Toronto or Halifax **Flexibility Profile**: Hybrid **Salary Range**: 8 - $73,903 to $92,649 (under review) **Position Status**: Temporary - Full-time, 7 months **Position Number**: 00338109 **Division**: Programming - Creation, Distribution and Marketing **Union Category**: PIPSC

Are you passionate about great storytelling, about exploring the issues that matter, about pushing the boundaries in new audiovisual experiences? So are we. As Canada’s public producer and distributor, the National Film Board has been telling the country’s stories and pioneering breakthroughs in virtually every field of audiovisual content since 1939. But to do this, we need a team that truly reflects the richness and diversity of Canada. If you’d like to be a part of this team—and part of the NFB’s incredible legacy—we’d love to hear from you.

**SUMMARY OF DUTIES**

Collaborates on creating strategic marketing plans for all projects within their assigned market segment; leverages their marketing expertise to expand the NFB’s audience base and attain the overarching objectives and strategic outcomes that have been established for their portfolio (e.g., drive audience engagement and growth, enhance sales, viewership or impact, successful distribution, brand recognition). From inception to fruition, oversees and executes campaigns for all projects within their portfolio and liaises with various collaborators to align and support efforts, coordinate marketing-material deliverables and report on individual campaign results.

**MAJOR RESPONSIBILITIES**
- Works in close collaboration with their colleagues to develop and execute engagement and impact strategies for each project in their portfolio, taking into account the overall slate of projects brought into market and managing the various timelines to optimize results.
- Presents and shares projects’ strategies with key internal stakeholders, including the production teams, to provide clarity and alignment on each strategy and the desired outcomes.
- Designs, manages and executes detailed marketing plans for each project within their portfolio and liaises with various collaborators to align and support efforts, coordinate marketing-material deliverables and report on individual campaign results.
- Works in close collaboration with their colleagues in the development of key art and the production of marketing materials, including relevant added-value content, while ensuring deliverables effectively convey key messages and align with brand standards.
- Collaborates with internal and external project stakeholders to foster strong relationships, facilitate effective communication and alignment with project goals and messaging.
- Ensures the quality and timely delivery of marketing elements, monitors progress against defined objectives, and acts as a resource person for communications with internal and external project stakeholders; keeps collaborators informed on the status of activities.
- Evaluates the performance of each campaign, prepares reports for stakeholders and other internal teams throughout the campaign and against its objectives; makes ongoing adjustments to strategies and plans to improve results.
- Contributes to the monitoring and controlling of all expenses involved in implementing the marketing plans for their assigned market segment.
- Reviews pre-sale agreements and, if required, advises production teams on changes to be made to maximize marketing and distribution opportunities.
- As required, leverages various distribution channels and platforms or coordinates with other teams to organize initiatives (e.g., screenings, outreach campaigns, events) aimed at raising project awareness, maximizing campaign outcomes, etc.
- Conducts in-depth market research to identify emerging trends and monitor competitor activity, audience preferences and best practices; ensures that learnings are integrated into overall reflection, inform strategic decision making, and aimed at maintaining a competitive advantage.
- Analyzes project performance and reports regularly to management, including areas for improvement and optimization.

**REQUIRED QUALIFICATIONS**
- Bachelor’s degree in marketing, communications, business administration or equivalent;
- Minimum of five (5) years’ experience in a similar position, or an equivalent combination of training and experience;
- Strong understanding of marketing principles and strategies, ideally focussing on cultural products;
- Knowledge of different promotional tools, platforms, distribution channels and the best practices and strategies to use these effectively;
- Experience in project management, ideally for marketing or communications projects;
- Proven experience in analyzing and interpreting data and market trends and deriving actionable insights;
- Available to travel on occasion;
- Bilingualism in the official languag