Marketing Manager

Marketing Specialist

**Location**:Hamilton / Guelph

**Job Type**:Full-time

**Worksite**:Hybrid (must be available to film in studio up to 6 times per month)

**Travel**:Although travel will be mínimal, there will be occasional events that require attendance, primarily in the Toronto GTA area.

About the Role

We’re looking for a creative and driven **Marketing Specialist**to join our team In this role, you'll bring your expertise in **video editing**, **filming**, **graphic design**, **website management**, **social media strategy**, **lead generation**, and **event management**to develop compelling content and innovative campaigns. You’ll be at the center of driving brand awareness, increasing engagement, and generating leads to fuel business growth.

If you thrive on collaboration, creativity, and making an impact, we’d love to hear from you

Key Responsibilities1. Video Editing & Filming
- Plan, shoot, and edit high-quality videos for marketing campaigns, social media, and events.
- Collaborate on creative video concepts that align with brand messaging.
- Edit footage with effects, transitions, music, and captions, ensuring all deliverables meet technical and aesthetic standards.

2. Graphic Design & Desktop Publishing
- Create visually engaging assets such as digital ads, brochures, and banners.
- Design materials for online and offline campaigns while maintaining brand consistency.
- Use tools like Adobe Photoshop, Illustrator, and InDesign to craft high-quality graphics.

3. Website Management
- Keep website content up-to-date and user-friendly.
- Collaborate with web developers to optimize design, improve SEO, and enhance user experience.
- Use analytics to track performance and suggest improvements for conversions and engagement.

4. Social Media Strategy & Management
- Develop and execute campaigns across Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create, schedule, and monitor engaging content while analyzing performance metrics.
- Manage online communities to boost brand visibility and loyalty.

5. Lead Generation & Conversion
- Utilize Hubspot CRM and Marketing
- Develop lead magnets (e.g., eBooks, webinars) and optimize landing pages.
- Work closely with the sales team to nurture leads and track performance metrics, including ROI.

6. Event Management
- Plan and execute both virtual and in-person events like webinars, trade shows, and product launches.
- Oversee event logistics, promotion, and on-site coordination.
- Analyze event success and identify improvement opportunities for future campaigns.

7. General Marketing Support
- Collaborate on creative strategies for online and offline marketing initiatives.
- Conduct market research to identify new opportunities.

Qualifications & SkillsExperience and Education
- Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia Arts, Event Management, or related field (preferred).
- Proficiency in video editing and filming (e.g., Adobe Premiere, Final Cut Pro).
- Hands-on graphic design experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong knowledge of website management tools like WordPress or Wix.
- Expertise in digital lead generation and nurturing.
- Hubspot CRM and Marketing experience
- Proven track record of planning and executing both virtual and in-person events.
- Solid understanding of digital marketing and social media best practices.

Technical Skills
- Video editing and production expertise.
- Knowledge of SEO, Google Analytics, and CMS platforms (WordPress, Shopify).
- Familiarity with lead generation tools (HubSpot, LinkedIn Ads, Facebook Ads, Google Ads).

Soft Skills
- Excellent written and verbal communication.
- Strong organizational and multitasking abilities.
- Creative problem-solving and adaptability.
- Team-oriented with a proactive, results-driven mindset.

Preferred Qualifications
- Experience in paid advertising (Google Ads, Facebook Ads, LinkedIn Ads).
- Certification in Event Planning or Project Management (a plus).

Why Join Us?
- **Creative Freedom**:Share your ideas and bring them to life in a fast-paced, innovative environment.
- **Growth Opportunity**:Tackle diverse projects and grow your expertise in marketing and event management.
- **Collaborative Environment**:Work alongside a passionate, talented team that values excellence.

Pay: $70,000.00-$80,000.00 per year

**Benefits**:

- Paid time off

Schedule:

- Monday to Friday
- Weekends as needed

**Experience**:

- Marketing: 5 years (required)

Work Location: Hybrid remote in Cambridge, ON N3C 2H9