Marketing, Event and Social Media Manager

**Marketing, Event and Social Media Manager**

Green Thumb is a Canadian Real Estate Investment Trust (REIT) delivering monthly cashflow, while growing and protecting investor wealth. The REIT purchase multi-family US properties in secondary and tertiary urban centres

We’re hiring a Marketing Communication/Event and Social Media Manager that can own our sales and marketing tools and lead our social media channels and events. We are looking for this new role to create engaging content, experiences and infusing personality and connection into our brand. You will work mostly remote but expected to be onsite for sales and investor events, video creation and team building activities.

We are a virtual-first company, so you’ll work from home as long as you’re within GTA and able to commute a couple of hours for in-person events and meetings. You’ll need a private home workspace that allows you to focus strategy and creation opportunities.

**What you’ll do**
- You’ll manage our website, social media presence, build our brand, create sale and marketing materials, direct/arrange videos, and create/manage our events
- You’ll engage with our experts by interviewing them over video, and turning that video into small clips for social, audiograms, educational carousel posts, articles, and other consumable content
- You’ll design eye-catching, curated posts, stories, and other visual content.
- You’ll respond to all comments, direct messages, and reviews on all social platforms, acting as our brand’s voice, as well as creating relationships with our clients and potential investors
- You’ll plan and manage and run our investor and educational events and meeting
- You’ll track all of your efforts with clear metrics, participate in weekly meetings, and work as part of a great team.

**Who you are**

**Social media inspired**: You see the world through social, cognizant of social trends and tactics that build brands like ours. You consume social content both personally and professionally, using it as a way to feel more connection with the world around you.
**Mover and shaker**: You are the kind of person who brings ideas to fruition.
**An editorial eye**:Writing and editing comes naturally to you. If something doesn’t look or feel right, you point it out and find a solution.
**An organizer**: When things feel like they’re beginning to spin, you’re the kind of person that slows down and prioritizes based on the big picture and initial goals.
**An interest in Real Estate investing. **You understand the various investing options (and their Pros and Cons) to access Real Estate as an investment class.

**Requirements of the role**

Must have at least 5 years of progressive experience in marketing, social media, event planning

Must be able to create content that is on-brand, aspirational, engaging, and adds value to our audience

Be an effective copywriter of long-form and short-form content, including blogs, guides, post captions, marketing materials, and so forth

Ability to absorb a wide range of data, test new concepts, and iterate marketing and sales assets to perform as effectively as possible

A talent for graphic design, including a strong eye for brand consistency and a creative spark

You are aware of influencer marketing and understand how to leverage influencers to promote brand awareness and partnerships

Experience in the Wealth Management (ideally with a REIT) or Financial Services sector

Able to work independently and self manage projects

Understand regulatory frameworks and compliance review & approval processes

Microsoft 365 and SharePoint 360

Competency in marketing software, including social management tools (Vista Social), design software (Canva, Illustrator), video editors (InVideo, Wave Video), podcasting software (Riverside), short link tools (Bit.ly, Switchy), project management tools (ClickUp), HubSpot, Google Docs, and so forth.

**Salary**: From $75,000.00 per year

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Cambridge, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 5 years (required)

Work Location: Hybrid remote in Cambridge, ON