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Market Development Manager
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Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. The main objective of the Field Marketing, Assays is to effectively develop and implement marketing strategies for Lab Solution assay and execute them in the field. Evolve strategies over time using their market knowledge and feedback from account managers and our customers. The Field Marketing, Assays is accountable for hitting annual revenue and profit targets. The Field Marketing, Assays reports to the Director of Sales (dotting line to head of Marketing) and are ultimately a part of the NAM Sales and Marketing team. **Position Overview** The main objective of the Field Marketing, Assays is to effectively develop and implement marketing strategies for Lab Solution assay and execute them in the field. Evolve strategies over time using their market knowledge and feedback from account managers and our customers. The Field Marketing, Assays is accountable for hitting annual revenue and profit targets. The Field Marketing, Assays reports to the Director of Sales (dotting line to head of Marketing) and are ultimately a part of the NAM Sales and Marketing team. **Responsibilities** - Working within an assigned territory to achieve RCO growth target including add assays. - Interacting & selling to all levels of customers in the specified target account (Laboratory Management, Biochemists, Laboratory Technologists, Medical Directors, etc.) - Preparing and delivering Assay product and solution technical presentations to hospital technical committee - In partnership with Inside Sales and SBA ensure accurate recording and maintenance of customer database and contract information through maintenance of CRM system - Interacting with Account Managers to create & update account plans for key opportunities as well as regional sales and funnel forecasts. - Collaborating with the entire Technical Applications, Account Managers and Inside Sales to sell our overall assay portfolio and add assays - Have input into creating annual planning of revenue and profit targets for the Management Target Agreement (MTA) cycle and then forecasting against the targets throughout the fiscal year - Launching new assays by leading a cross functional team (TAO, Sales, Service) to complete the SOP checklist and track against KPIs. - Develop Key Opinion Leaders (KLOs) to lead the content creation for testimonials and case studies based on proven outcomes. - Liaison with their US (marketing & Med Sci) and Business Line counterparts to ensure a standardized approach to the business where possible - Maintain market knowledge and monitor industry developments by following market changes via market research, sales calls and analysis of competitive information. - Participates in customer VIPs, Regional Meetings, and Trade Shows (customer interactions, presentations and instrument demonstrations) **Required Knowledge/Skills, Education, and Experience** - Bachelor’s Degree or similar degree relevant to Siemens business of medical technology - Extensive experience (> 5 yrs) and knowledge of the medical Diagnostics industry - Demonstrate a thorough understanding of business and strategic marketing - Detail-oriented, self-starter with strong organizational skills. This team player must be flexible, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is imperative - Effective written and verbal communication skills, interpersonal skills, presentation skills and negotiating skills - Strong background in a customer focused environment. - Effective time management and problem-solving skills since the job requirements encompass interaction with a large number of internal and external customers - Fluency in English (oral and written) - Travel approx 40% **Preferred Knowledge/Skills, Education, and Experience** - Marketing experience in the diagnostics industry is a definite asset - French (oral and written) **Who we are**: We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways. **How we work**: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual
