Marketing Manager
2 weeks ago
**Overview**
We’re looking for a Marketing Manager to build and run our marketing engine from the ground up. You’ll create campaigns that drive growth, content that connects, and strategies that turn insights into action - all while working closely with Sales and Ops to make a measurable impact.
**What You’ll Do**
- **Build the Marketing Foundation**:Establish our marketing function from the ground up, developing the programs, processes, and materials that support sales, build awareness, and fuel future growth.
- **People Leadership**: Manage team performance against marketing portfolio objectives and campaign KPIs, fostering accountability and continuous improvement.
- **Stay Ahead of the Curve**: Keep informed on the latest digital marketing, AI, and automation trends to improve efficiency, engagement, and ROI.
- **Website Ownership & Optimization**: Partner with our developer to manage our websites as a core marketing and lead-generation asset. Keep content fresh, ensure messaging aligns with business goals, and optimize for conversions.
- **Sales Enablement & Alignment**: Create and maintain sales support materials - decks, one-pagers, case studies, to help move deals forward. Work closely with Sales to align on lead quality, handoff processes, and feedback loops.
- **Marketing Operations & Analytics**: Implement and manage marketing tools (CRM, automation, reporting) to track leads, measure results, and improve efficiency. Define metrics and reporting frameworks to clearly demonstrate marketing’s impact.
- **Campaign & Program Strategy**: Translate brand and portfolio-level objectives into campaign strategies. Use customer insights and past performance to inform briefs, KPIs, and tactical plans.
**What You Bring**
- 5+ years of B2B marketing experience, ideally in an early-stage or growth-focused environment.
- Proven success in building marketing programs from scratch.
- Expertise across content creation, campaigns, sales enablement, and digital marketing.
- Strong writing and storytelling skills; able to independently produce high-quality materials.
- Hands-on experience with marketing and CRM tools (HubSpot, Zoho, WordPress, Google Analytics, Zapier, etc.).
- Strong collaboration skills and ability to work cross-functionally with Sales, Ops, and leadership teams.
- Data-driven mindset with the ability to analyze and optimize campaigns.
- Self-starter who thrives in ambiguity and balances big-picture thinking with hands-on execution.
- Adaptable and comfortable wearing multiple hats in a fast-changing environment.
**Job Types**: Full-time, Fixed term contract
Contract length: 6 months
Pay: $60,000.00-$85,000.00 per year
**Language**:
- English (preferred)
Work Location: Hybrid remote in Oakville, ON L6H 2Y7
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