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Communications Specialist
2 weeks ago
Staff - Non Union
Job Category
M&P - AAPS
Job Profile
AAPS Salaried - Information Services, Level A
Job Title
Communications Specialist
Department
DAE Integrated Marketing and Communications
Compensation Range
$5,791.00 - $8,323.42 CAD Monthly
The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.
Posting End Date
September 17, 2025
Note: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
Ongoing
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Summary
The Integrated Marketing & Communications team, within the Development & Alumni Engagement (DAE) portfolio, is looking for a Communications Specialist to help us connect strategy, content, and user experience more seamlessly across our digital and internal platforms.
They collaborate and advise content for digital leads to ensure strategic alignment and integration across platforms to ensure messaging is aligned, user journeys are considered, and our platforms feel connected and easy to navigate. The role also brings a user-focused perspective to interpret analytics and performance data, providing recommendations to adjust strategy and improve outcomes, guiding and advising on continuous improvement initiatives.
The Specialist collaborates regularly with internal leads and senior team members, helping maintain communications that are clear, consistent, and aligned with audience needs.
Organizational Status
This role reports to the Senior Director of Integrated Marketing & Communications and works closely with content and digital leads on the team. This role also contributes to collaborative planning and execution within the team and may partner with colleagues across faculties, central units, and external vendors to support digital and content-related projects.
Work Performed
Strategic Content and Marketing Support- Develop, recommend, and implement content strategies and campaign plans based on audience insights and performance data from a marketing and user-centric perspective- Deliver and align messaging and content rollout to maximize audience engagement across digital platforms in alignment with team leads- Identify opportunities to amplify or extend the reach of existing content Day-to-Day Digital Support-
- Manage and execute campaign deliverables, making adjustments as needed to meet objectives across digital and internal platforms, establish and oversee timelines, proactively addressing risks and delays and quality standards- Plan, execute, and optimize digital ad campaigns, making strategic decisions on targeting and spend distribution on platforms such as Meta and Google in line with project manager’s direction- Step in for key digital tasks during absences or peak workload periods
Analytics and UX Insights-
- Translate and convert metrics and feedback into actionable recommendations Internal Communications Strategy- Develop, coordinate, and evaluate internal engagement initiatives to achieve strategic outcomes across teams, units, and faculties- Draft, edit, and refine internal messaging for clarity, tone, and impact that reinforces team goals and priorities- Update and enhance content on digital internal platforms to support engagement and alignment with organizational priorities (SharePoint, newsletters) and ensure it remains clear, useful, and engaging
Consequence of Error Judgement
Initiatives executed by the Communications Specialist on behalf of the Development and Alumni Engagement portfolio are very public, and are critical to donor and alumni engagement efforts. The position has dealings with staff, faculty, as well as the business community and external suppliers.
Errors in judgment could have far-reaching and long-term serious negative reputational, financial and public relations impacts for the university and its partners. Information provided by this position is used in making managerial and policy decisions at a strategic and senior level.
Poor leadership, or the lack of diplomacy, foresight or sound judgment could have a serious negative impact on the reputation of the University, its senior administrators, the portfolio, faculty and staff. It could also alienate existing and potential donors as well as jeopardize relationships with alumni, resulting in a potential loss of significant d
