Specialist, Brand + Communications

The Specialist, Brand + Communications directly supports the Manager, undertaking delivery of all relevant internal and external activities for Creative BC and its sub-brands. Reporting to the Manager, Brand + Communications, the Specialist has a unique project management role, responsible for hands-on CMS improvement and maintenance, asset design, and content writing to support the annual strategy and editorial calendar. The Specialist delivers timely and comprehensive communications that embody the brand and carry it consistently across all print, digital, and event-related experiences. The specialist is a champion and trainer within Creative BC, helping teams and staff to proactively and effectively engage their intended audiences and grow support for the sector, Creative BC programs, initiatives and services.

Key Responsibilities
- Maintain an editorial and social calendar while proactively creating original content.
- Coordinate the scheduling, release, and optimization of sector-focused content across all channels.
- Gather, create, edit, promote, and distribute information and success stories within and beyond the sector's community.
- Organize the Communications team's projects, meetings, and materials, while tracking responsibilities and deliverables.
- Draft media releases, monitor media trends, and recommend timely content and service improvements.
- Manage time and prioritize effectively to meet day-to-day needs and deadlines amidst multiple competing requirements.
- Provide regular reports in the Staff Hub, using consistent metrics to measure channel engagement.

Details
- Consistently uphold a comprehensive and inclusive editorial and social media calendar established by the manager; Proactively prepare original content for various purposes.
- Coordinate the scheduling, release, and optimization of engagement for original, sector-focused, inclusive content and campaigns across all social media, web, and newsletter channels.
- Provide regular reports on communication and marketing activities, using consistent metrics to gauge performance, engagement, and impact for internal and external reporting.
- Work closely with both internal and external stakeholders to gather, write, edit, promote, package, and distribute information, news, and success stories that foster pride, growth and support within and beyond the sector's community.
- Take proactive steps to organize the Communications team, its ongoing projects, and associated materials. Additionally, document minutes during team meetings, and meticulously track responsibilities and deliverables.
- Drafts media releases; monitors media through Meltwater and social media platforms; analyzes trends to recommend and develop timely content, campaigns, and service improvements.
- Balances multiple competing requirements and manages resources to deliver on day-to-day needs and be accountable for delivery against deadlines.
- Crafts compelling and inclusive messaging and content for all Creative BC brands, purposes, and channels, simplifying complex ideas.
- Oversee and organize communication efforts across different channels to assist reporting, data dissemination, and improve government-industry connections.

Qualifications & Experience Requirements

Credentials may include communications, marketing, and graphic design diplomas or degrees. Qualities for success in this job include positivity, stamina, patience, tenacity, as well as the ability to transfer skills, train staff, and engage stakeholders in supporting the organization’s objectives and upholding its standards.

Success Standards
- Increased brand visibility and recognition through effective communication strategies across various channels.
- Consistent materials and messaging that align with the organization's brand identity and values.
- Strong instincts for mitigating risk and increasing positive media coverage of Creative BC, sub-brands, and the sector.
- Consistent reporting of communications impacts via metrics published to staff hub on website traffic, social media engagement, and brand sentiment analysis.
- Effective crisis management support and early alerts, flagging negative publicity quickly to maintain the brand's reputation.
- Satisfied and engaged internal and external stakeholders, including employees, customers, partners, and the community.
- Efficient delivery and support of the communications budget through clever and streamlined communication initiatives with high impact.
- Staying updated on industry trends and best practices and implementing innovative communication strategies to stay ahead of the curve and sector trends.
- Collaboration and Teamwork: Collaborating effectively with cross-functional teams and stakeholders to achieve communication objectives and deliver results.
- Successfully contributes to the development and implementation of overarching communications strategies, aligning efforts across sub-brands and departments to support Creative BC's vision.

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