CRM Marketing Specialist

1 week ago

Kitchener, Canada Unitron Full time

for the following position: CRM Marketing Manager**Overview**: In your role as CRM Marketing Manager you will be the marketing representative for CRM in close collaboration with Key Stakeholders / Business Owners from Marketing (e.g., Lead Generation, Digital Marketing). Act as functional expert/global go-to person for CRM Marketing related topics and as sparring partner to define CRM requirements for Marketing processes.**What you’ll do**:
***
- Drive CRM adoption in the Sonova WHS organization through operational effectiveness & efficiency on CRM usage
- Enable Marketing Excellence by leveraging CRM to its full potential across customer (B2B) and consumer (B2C) processes
- Lead /drive/ manage projects and CRM implementations to enable strategic marketing initiatives, fulfilling business requirements and data privacy regulations
- Identify CRM related opportunities to drive improved customer & user experience in partnership with global marketing stakeholders, process owners and IT
- Build the bridge in CRM from Marketing to Sales & Service, ensuring integrated processes that are aligned with Sales & Service elements, data, processes
- Elevate CRM knowledge and user capabilities in the WHS organization (both at global & local level with focus in Marketing) by coaching CRM key users and continuously improving/building “CRM Knowledge & Training Portal”

**What you bring to the team**:

- Experience with CRM process implementation (preferably Salesforce)
- Experience in digital marketing with focus on demand generation is an asset
- Strong business understanding and results orientation
- Strong customer orientation and problem solving skills
- Ability to break down processes in single steps, without losing overview
- Able to work under the pressure of conflicting priorities
- Comfortable working in cross-functional, cross-cultural teams within a fast-paced, dynamic environment

**What makes us a great place to work for**:

- Exciting and challenging work environment
- Collaborative culture
- Opportunities for continuous self-improvement
- Opportunities for Flexible hybrid model work environment (split in office/remote)
- A company that values diversity and inclusion
- Rich benefits plan including wellness benefit, paramedical (massage therapist, naturopath, etc.) and competitive compensation including variable component and employer match on pension contributions
- Mentorship program and career development plans
- Satisfaction of knowing that you are making a difference in people's lives
- Take a look at how you can Create Sense with us- Don't meet all the criteria? If you’re willing to go all in and learn we'd love to hear from you- We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.

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