Communications Assistant
2 weeks ago
Founded in 1971 in Somerset, England, today Mulberry is a truly global fashion company and the largest manufacturer of luxury leather goods in the United Kingdom. Across all locations, we are united by our employee values: Be Bold, Be Open, Be Responsible, Be Imaginative.
If these are values you share, we would love you to join our team.
The Role:
Hybrid working applies to this role, meaning you can work 50% of your time from our beautiful office in Kensington and 50% of your time from home.
Duties & Responsibilities:
- Work with PR Manager to identify media targets for all projects, pitch product and/or brand story in print and online shopping and news pages across approved media lists.
- To generate editorial coverage in quality approved print and digital outlets.
- Drive and respond to all sample and image requests with support of Sample Room Manager.
- Support all media requests when required.
- Work with Talent and Events Manager to coordinate press and VIP gifting and loans in UK and international markets.
- Support on requests for celebrities and influencers.
- Write initial drafts for Q&A / Interview requests for Senior Management Team where appropriate.
- Support team on ensuring international communications teams and agencies receive relevant press and marketing materials in a timely manner.
- Brief and manage flow of information with Image team in a timely manner on Asana. Track delivery of assets for the team, including seasonal press-kits, project decks and press releases.
- Co-ordinate UK and US Editor gifting.
- Provide Communications team with market intelligence including competitor activity (shows, events and VIP sponsorship), up and coming celebrities and bloggers for key markets.
- Manage all types of reporting: weekly coverage reports, product focus reports, forthcoming, best press. Supporting on drafting the monthly communications reports.
- Regularly update contacts database (Fashion GPS) with new editors’ details. Customise event mailing lists, prior to image and press release distribution, to ensure targeted press receive appropriate materials.
- Support at Brand and PR events when required - including hosting, guest check in, invitation distribution and follow up, etc.
- Budget and invoice tracking.
- Brief press releases into copywriter.
- Assist with bi-annual stock take alongside Sample Room Manager.
Brand:
- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
Skills & Experience Required:
- 1 year plus experience in luxury lifestyle or fashion industry.
- Excellent writing and communication skills.
- Ability to effectively manage time and work in a fast-paced environment.
- Strong organisational and administrative skills.
- Passionate about luxury brands and the fashion industry
- Up to speed on key industry titles and publications.
- Good knowledge of Fashion GPS and Fashion Monitor.
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