Digital Marketing Specialist

6 days ago


North York, Canada TORONTO HYUNDAI Full time

**Key Responsibilities**:
Social Media Content Creation & Management
- Plan, create, and schedule engaging content across platforms
- Develop and maintain a content calendar aligned with marketing goals, campaigns, and key dates
- Design visuals and short-form video content using tools like Canva, Adobe Creative Suite, or CapCut
- Write compelling copy for posts, stories, and campaigns that reflect the brand voice and encourage engagement
- Monitor trends, platform updates, and audience behaviors to refine content strategy
- Engage with followers, respond to messages/comments, and grow our online community

Website Management
- Oversee day-to-day company websites
- Collaborate with designers and developers to improve UX, site speed, and mobile responsiveness
- Optimize website content for SEO, including metadata, keywords, and structure
- Publish blog posts, landing pages, and campaign content
- Monitor site performance and user behavior via Google Analytics and make data-informed improvements

**Requirements**:

- OMVIC License or willing to obtain license a must.
- 2+ years of experience in digital marketing, social media management, or web content management
- Strong portfolio of content (posts, videos, visuals) and website work
- Proficiency in CMS platforms (WordPress, etc.) and social media scheduling tools (e.g., Buffer, Hootsuite, Later)
- Solid understanding of SEO, Google Analytics, and digital marketing best practices
- Strong communication, copywriting, and visual content skills
- Basic HTML/CSS knowledge is a plus
- Experience with paid social media and display ads
- Familiarity with CRM platforms (e.g., Activex, DealerMine, Salesforce)
- Graphic design or video editing experience

**Benefits**:

- Company events
- Extended health care
- On-site parking

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person

Expected start date: 2025-09-02



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