Digital Marketing Manager

4 days ago

Thornhill, Canada WellnessLiving Full time

**Title**: Digital Marketing Manager
**Salary**: Based on experience + vacation +benefits
**Location**: Thornhill, ON *Hybrid
**Length**: Full-time, Permanent
**About Us**:
At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.
**About You**:
**Responsibilities**:

- Lead the development, management, and optimization of PPC campaigns across platforms such as Google Ads, Bing Ads, social media (Facebook, Instagram, LinkedIn) and review channels like Capterra to drive leads and conversions for the WellnessLiving software solution.
- Conduct in-depth keyword research, selection, and audience targeting to ensure campaign effectiveness focusing on niche markets and industry-specific audiences.
- Create compelling, conversion-driven ad copy and perform A/B testing on various creatives to improve the effectiveness of campaigns. Collaborate closely with product and sales teams to ensure messaging highlights key software features and benefits.
- Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, HubSpot, and Capterra dashboards, providing regular reports with actionable insights to enhance PPC strategies.
- Optimize landing pages for a seamless user experience working closely with UX/UI and web development teams to ensure alignment with product offerings.
- Manage and track budgets to ensure cost-effective campaign performance, focusing on maximizing ROI and achieving KPIs related to lead generation, demo requests, software subscriptions, and overall business goals.
- Stay updated on industry trends, new tools, and algorithm changes that may impact PPC campaigns, ensuring the company remains competitive in the digital marketing landscape.
- Collaborate with cross-functional teams including product marketing, content marketing, and design to ensure cohesive digital marketing strategies that effectively promote Wellnessliving and drive brand awareness.
- Perform competitive analysis to identify opportunities for growth in the PPC space and develop strategies to capitalize on them.

**Qualifications**:

- 5+ years of hands-on experience in managing PPC Marketing campaigns, preferably in a fast-paced software environment.
- Proficiency in Capterra, Google Ads, Bing Ads, Facebook Ads Manager, and Google Analytics.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Google Ads certification or similar PPC-related credentials.
- Familiarity with eCommerce or lead generation campaigns.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Business, or a related field.

Please note that those who meet the qualifications for the position will be contacted directly.

  • Digital Marketing Specialist

    2 weeks ago

    Thornhill, Canada carnex Full time

    **Job Title: Digital Marketing Specialist** **Location**: Toronto/Mississauga **Company**: Carnex - Canada’s Leading Pre-Owned EV Dealership **Type**: Full-time **About Us**: Carnex is a fast-growing electric vehicle dealership based in Canada, committed to making EV buying and selling easier for everyone. We are looking for a driven and data-oriented...

  • Digital Marketing Coordinator

    2 weeks ago

    Thornhill, Canada Trinity Financial Services Inc. Full time

    Education: College/CEGEP - Experience: 1 year to less than 2 years - **Tasks**: - Develop communication strategies - Implement communication strategies and programs - Oversee the preparation of public written material - Prepare written material such as reports, briefs, website content - Publicize activities, workshops, meetings and other events for...

  • Digital Marketing Coordinator

    2 weeks ago

    Thornhill, Canada Trinity Financial Services Inc. Full time

    Education: - Expérience: - **Education**: - College/CEGEP - ** Tasks**: - Develop communication strategies - Implement communication strategies and programs - Oversee the preparation of public written material - Prepare written material such as reports, briefs, website content - Publicize activities, workshops, meetings and other events for fundraising...

  • Automotive Digital

    2 weeks ago

    Thornhill, Canada Dealer-FX Full time

    _**Who We Are**:_ Since 2007, Dealer-FX has been transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency, and trust to...

  • Digital Marketing Specialist

    7 days ago

    Thornhill, Canada Accencis Group Full time

    The Accencis Group is a collection of successful and well-established dining establishments located in major cities across Canada, including: The Captain’s Boil, %Arabica, Midori, and Dear Saigon. We differentiate ourselves from other restaurant groups by our commitment to offering unique and innovative dining experiences to our guests. We have a diverse...

  • Acquisition Marketing Manager

    2 weeks ago

    Thornhill, Canada CAA Club Group Full time

    **About Us**: Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results. We are caring. We are leaders. We are innovators. We are collaborative. We work hard...

  • Marketing Coordinator

    7 days ago

    Thornhill, Canada Figure Skating Boutique Full time

    We are a leading figure skating boutique offering premium apparel, equipment, and accessories both in-store and online. As we continue to grow our e-commerce presence, we are looking for a driven and detail-oriented Marketing Coordinator to support and manage digital marketing initiatives in collaboration with our external marketing agency. - As a brand...

  • Digital Project Manager

    1 week ago

    Thornhill, Canada Enginess Full time

    Enginess is looking to expand its Professional Services team; we are in search of a Digital Project Manager. **About Enginess** Enginess is a digital business consultancy specializing in strategy, innovation, experience design, and software engineering. We help organizations be more innovative, streamlined, and agile through digital transformation. At...

  • Sales & Marketing Coordinator

    7 days ago

    Thornhill, Canada Herald Group and Co. Full time

    **Job Overview** **Responsibilities** - Develop and implement comprehensive marketing strategies that align with business goals. - Manage e-commerce platforms, ensuring optimal product presentation and user experience. - Conduct market research to identify trends, customer needs, and competitive landscape. - Oversee SEO strategies to improve organic search...

  • Digital Marketing Specialist

    4 days ago

    Thornhill, Canada Insufin Inc. Full time

    Work Term: Permanent - Work Language: English - Hours: 30 to 40 hours per week - Education: Bachelor's degree - Experience: 3 years to less than 5 years **Work setting**: - Business **Tasks**: - Assist in the preparation of brochures, reports, newsletters and other material - Co-ordinate special publicity events and promotions - Develop and organize...