Digital Marketing Specialist

The Accencis Group is a collection of successful and well-established dining establishments located in major cities across Canada, including: The Captain’s Boil, %Arabica, Midori, and Dear Saigon. We differentiate ourselves from other restaurant groups by our commitment to offering unique and innovative dining experiences to our guests. We have a diverse range of brands, each with its own unique atmosphere and menu, and we pride ourselves on using fresh, locally-sourced ingredients to create delicious and high-quality dishes. Our team is made up of experienced chefs, skilled servers, and dedicated support staff who work together to create a welcoming and enjoyable dining experience for every guest. We are also a franchisor, offering a wide range of dining options to our guests and the opportunity for other entrepreneurs to join our team and be a part of our success. Our expansion plan includes both company-owned and franchised locations

Reporting to the Senior Marketing Manager, the Digital Marketing Specialist will be responsible for managing, planning and execution of media campaigns, as well as developing and executing influencer marketing strategies.

**Responsibilities**:

- Media buying：_
- Plan and execute media buying strategies across various platforms such as Facebook, Instagram, Google, Tik tok, Youtube
- Analysing media buying data and optimize campaign for better performance and ROI
- Develop and maintain relationships with media vendors, negotiate rates, and manage budgets to maximize the impact of media campaigns.
- Analysis and Optimization：_
- Identify key metrics and constantly monitoring the data and performance, adopt adjustments and optimization strategies
- Conduct A/B testing on various test points such as platforms, channels, visuals, gender, age, and etc.
- Influencer Marketing：_
- Develop and execute influencer marketing strategies, including identifying and selecting influencers, negotiating contracts and managing relationships.
- Collaborate with creative teams to develop high-quality content that aligns with the brand’s messaging and influencer marketing campaigns.
- Track and analyze the success of influencer marketing campaigns and report finding, Develop and maintain media and influencer database, including contact information and performance metrics

**Requirements**:

- 2+ years of relevant media buying/influencer marketing experience, preferably in the food and beverage industry
- Proven track record of managing paid media platform (Facebook, Instagram, Google, Tik Tok)
- Excellent communication and collaboration skills and the ability to work smoothly with different teams and stakeholders
- Strong analytical skills, with the ability to analyze data, identify trends and provide insights and recommendations
- Creative and strategic thinking, with the ability to develop advertising strategies and plans
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
- Experience with advertising platforms such as Meta Ads Manager, Google Ads, or Tik Tok business centre, and etc.

**Job Types**: Full-time, Permanent

**Salary**: $45,000.00-$55,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday
- Overtime
- Weekend availability

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Thornhill, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location