Digital Marketing Specialist

4 days ago

St Catharines, Canada Napier Enterprises Full time

Are you looking for a new opportunity to showcase your skills, gain knowledge and make a difference in a dynamic and growing company?

Napier Outdoors is searching for a creative, tech-savvy, results-driven **Digital Marketing Specialist** to join our team. In this role, you will be responsible for:

- **Product & Brand Identity**: Ensure consistent and accurate brand messaging and product listing throughout the market. Generate and manage all product content such as images, videos, attribute documents etc.
- **Marketplace Management**:Manage Amazon product listings, pricing strategies, brand store, marketplace resellers and brand gating programs. Execute and manage Amazon advertising strategies to achieve desired outcomes including driving product discovery and traffic to both product detail pages and branded pages, increase page ranking and generate revenue.
- **Digital Campaigns**:Plan, implement and evaluate digital marketing campaigns. Help create social media strategies to increase engagement, reach and impressions.
- **B2B eCommerce Marketing Strategies**: Optimize Napier’s brand exposure through the client’s digital marketing initiatives. Collaborate with retail partners on digital marketing activities to drive product awareness and growth.
- **Public Relations**: Assist in media, ambassador and influencer outreach campaigns. Develop cross-promotional campaigns with associated companies.
- **Reporting**: Create analytical reports for campaign, channel penetration, benchmark competitors’ activities etc.

If you have a passion for consumer products and are excited about the opporunity to make a real impact in a fast-pace and dynamic enviorment, we encourage you to apply. The Digital Marketing Specialist will have expereince in:

- 5+ years of digital marketing experience
- Thorough understanding on how to execute digital marketing tactics to target consumers and drive conversion.
- Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
- Knowledge in managing PPC campaigns, Amazon sponsored ads and Google AdWords

At Napier, we value diversity and inclusivity and believe our team's unique backgrounds and experiences help drive innovation and creativity. We offer competitve compensation, benefits and opportunties for professional growth and developmemmt.
- **What We Do**_ : Napier Outdoors designs and distributes camping products for the outdoor and automotive industries
- **Our Culture**:_ A small but mighty team. We are honest, team oriented, driven, fun, supportive and close-knit.

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Vision care

Schedule:

- Monday to Friday

Ability to commute/relocate:

- St. Catharines, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location

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