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Digital Analytics Insights Manager
2 weeks ago
CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Ltd. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa; the Digital Analytics Insights Manager position is based in GM Canada’s headquarters, supporting a Brand or Regional Marketing team.
Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC and Cadillac) through Canada's largest automotive dealer network.
**Overview of Position**:
The Performance Driven Marketing team helps drive data-based insights, strategy, and innovation from our media data for GM Canada’s Core Brands and Regional Marketing teams. As a member of our PDM team, the Digital Analytics Insights Manager works collaboratively with our Brands and Regions, taking oversight of their paid media and site analytics to provide expert guidance on results.
Your responsibilities include developing the reporting and insights from marketing campaign executions to identify successes and areas for GM Canada and Dealer Partner Leadership teams; working with media partners to develop new tactics and digital marketing strategies along with the methodology to prove their success; and, providing guidance and strategy recommendations to our Brands, Regional Teams, and/or Dealers Advisory Boards to drive business success.
- Work with their team of site and paid media analysts to analyze site and media data, developing a holistic view of marketing performance that leads to actionable insight.
- Collaborate with marketing teams to recommend strategy, measurement plans tailored to campaign objectives, and identify optimizations using GM’s PDM methodology and KPI standards.
- Develop scalable marketing improvements based on learnings for each Brand and Market.
- Leverage Market Research, CRM, Advanced Audience Marketing, and Site Development teams and resources to adapt our strategies and tactics to our customers.
- Perform in-depth analysis to answer key strategic questions for GM Canada, developing deeper insights into our customer’s behaviours and how best to reach them.
**Required Skills and Experience**:
- 3+ years of experience in Digital Marketing for a Brand or Agency.
- Excellent presentation, communication, and collaboration skills.
- Demonstrated analytical research capabilities with a high attention to detail.
- Strong organizational skills and the ability to manage competing priorities to meet deadlines.
- Client-facing experience in an Agency setting is an asset.
**Technical Skills**:
- Experience with digital media marketing tools and/or platforms, such as Site Analytics, DSPs, Search Ads, Social Ads.
- Mathematical training, especially in Economics, Social Sciences, or Statistics is an asset.
- Demonstrated ability with Business Visualization tools (e.g., Power BI) are an asset.
**Education and Training**:
- Bachelor’s degree: a major in Business, Marketing, Economics, or Sociology are preferred.
- Adobe or Google certifications on site analytics, DMP or DSP, or SEO are an asset.
**Benefits**:
- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
- Work from home
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Oshawa, ON L1J 0C5
