Digital Marketing Creator

**About Novus: Who We Are**

Novus is a progressive automotive group dedicated to innovation, creating exceptional customer experiences, and playing an active role in helping our community thrive.

Representing five dealerships and seven automotive brands in the Durham region (Ontario Motor Sales, Clarington Hyundai, Clarington Kia, Durham Harley-Davidson, and Marigold Ford Lincoln), Novus Automotive is redefining the automotive ownership experience and customer care in the industry.

**About The Role: Here’s What The Role Entails**

The Novus Marketing Department is searching for a **Digital Marketing Creator**. This position will focus on developing integrated marketing materials and experiences, while building content across multiple digital platforms. This position is centered around bringing technical expertise into the team while playing a hands-on role to facilitate website design, impactful visual content, marketing copy, and advertising assets for the Novus brand and collective of automotive brands.

**Position Overview**:
The Digital Marketing Creator will be responsible for developing and managing content across all Novus Automotive websites and digital platforms. This individual will collaborate closely with the central marketing team to ensure cohesive messaging and seamless digital experiences. They will play a key role in ideating, designing and optimizing web experiences, with a strong focus on enhancing user experience (UX) and driving engagement.

**Key Responsibilities**:
**Website Content Management**
- Design, develop and update web pages using **WordPress** and **Webflow**, ensuring brand accuracy, and alignment with brand guidelines, while delivering exceptional online experiences.
- Create campaign landing pages, website optimization, while supporting dealership-specific marketing assets and dealership promotions.
- Drive the continual improvement of website UX, while proactively bringing forward optimization to navigation, UX, content and SEO opportunities.

**Digital Content Creation**
- Produce highly engaging visual content, including web pages, copy, video scripts, infographics, social media videos, print media assets and more.
- Proficient in shooting and editing short form video for purposes of web and social channels.
- Collaborate with the **Marketing Creative and Design Specialist**and **Social Media and Engagement Specialist** to support visual asset development for auto dealerships.
- Assist with building a content strategy, automated journeys (CRM) and assist with facilitating the customer journey.
- Strong copywriting is an asset for development of Google Ads and advertising assets.

**Digital Strategy Support**
- Support Novus marketing initiatives, including content for new product launches, events, internal communications and community engagements.
- Assist with digital marketing campaigns through all areas of the project life cycle.
- Track web content performance metrics, generate campaign summary reports, and reflect on metrics and data to identify opportunities for improvement.
- Work with SEO recommendations to inform web page design and layout, content and multimedia assets to rank higher in search.

**Technical Expertise**
- Manage integrations and plug-ins for WordPress and Webflow platforms.
- Perform basic troubleshooting of website issues, coordinating with web developers or IT teams as needed.
- Ensure websites are responsive, mobile-friendly, and updated with the latest tools and practices.

**Collaboration and Support**
- Collaborate with the **Brand and Integrated Marketing Manager** and **Manager of Dealership Marketing** to align content strategies with broader marketing goals.
- Deadline-oriented with the ability to produce under pressure managing multiple projects at one time.

**Qualifications**:

- Degree or diploma in marketing, graphic design or related field.
- 3+ years of experience in content creation, digital marketing, or web management.
- Proven experience managing websites using **WordPress** and **Webflow**, and multimedia content.
- Strong storytelling skills, with the ability to create engaging and on-brand content.
- Knowledge of SEO principles and web analytics tools (e.g., Google Analytics) and CRM tools such as HubSpot, MailChimp and Klaviyo.
- Experience with graphic design tools like **Adobe Creative Suite** and Canva.
- Familiarity with video editing software and basic HTML/CSS is a plus.
- Experience in the Automotive industry is an asset.

**Please note, this is an in-person role.**

**Why Join Novus?**

At Novus Automotive, you'll be part of an innovative and forward-thinking company that thrives on creativity and collaboration. We provide an environment where your ideas can come to life, and your contributions will directly influence our brand and the customer experience. By joining our team, you’ll play a key role in shaping the future of automotive marketing, crafting engaging visual content that sets us apart in the indu