Integrated Marketing Specialist

1 day ago

Thornhill, Canada CAA Club Group Full time

**About Us**:
Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We are driven by good.

We're about doing what's right and feeling good about it.

**Who we are**:
As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.5M+ Members requires high performing, caring and innovative people who work collaboratively to keep propelling our business forward.

**Position Details**:
**What You Will Do**
- Accountable for project management and execution of our identified integrated marketing (IM) campaigns that involve multiple internal and external stakeholders and contributors
- Contribute to integrated marketing planning sessions and develop campaign briefs that drive from those strategies
- Leverage consumer research, insights, and data analytics to help team to formulate marketing strategy and recommendations to meet business objectives
- Develop creative briefs and collaborate with the Creative Services team to ensure all communications meet the briefing requirements, are of a high quality and support the CAA Brand conviction
- Manage and execute IM media plans in collaboration with the Media Specialist
- Brief media agency, evaluate media recommendations and present plans to gain approval
- Work within Content Management System (Workfront) to develop, implement, and manage the end-to-end campaign process
- Manage and track annual integrated marketing budget (production) for individual campaigns
- Work with Creative Services, external agency partners and digital team to actively manage cost efficiencies and optimize campaign ROI
- Understand and monitor KPIs to identify strengths, opportunities and risks and recommend improvements
- Initiate and manage post campaign research and leverage expertise and insights for updating/optimizing activities and future campaigns

**Who You Are**
- University degree in Business, Marketing, Communications, or related field
- 2-4 years of relevant marketing experience
- Demonstrated experience in marketing campaign execution
- Action-oriented with ability to prioritize tasks and responsibilities and manage multiple projects simultaneously
- Excellent communication skills
- Ability to develop and foster collaborative and constructive internal and external relationships
- Creative problem-solving skills and an orientation to detail and quality

**Our Commitment**:

- We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs._
- As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment._

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