Lifecycle Marketing Manager

5 hours ago

Toronto, Canada eBay Full time

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

**About The Team and Role**:
eBay is seeking a talented lifecycle marketing manager to join the Product Marketing team focussed on Advertising business.

**What you will accomplish**:

- Develop comprehensive customer lifecycle strategies to optimize engagement, retention, and customer lifetime value.
- Map the customer journey and identify key touchpoints for communication.
- Define target audiences and segmentation strategies to personalize messaging.
- Develop compelling and relevant content that resonates with customers at each stage of their lifecycle.
- Monitor and analyze campaign performance data to identify areas for improvement.
- Conduct A/B tests to optimize messaging, timing, and segmentation strategies.
- Use data-driven insights to refine lifecycle communication strategies and improve results.

**What you will bring**:

- Bachelor's degree in Marketing, Communications, or a related field.
- 4 years of experience in lifecycle marketing, CRM, or a related field.
- Proven experience in creating and executing successful lifecycle communication programs.
- Strong understanding of customer segmentation, journey mapping, and marketing automation.
- Excellent writing, communication, and interpersonal skills.
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Ability to work independently and as part of a team in a fast-paced environment.

The eBay Jobs website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.

  • Lifecycle Marketing Manager

    3 weeks ago

    Toronto, Canada S.i. Systems Full time

    Location: Calgary, Toronto (hybrid) Employment Type: Full-Time We are seeking a data-driven Lifecycle Marketing Manager who will own, optimize, and scale our end-to-end marketing and sales enablement campaigns within HubSpot. This role is ideal for someone with approximately five years of hands-on HubSpot experience who can design effective integrated sales...

  • Lifecycle Marketing Manager

    3 weeks ago

    Toronto, Canada S.i. Systems Full time

    Location: Calgary, Toronto (hybrid)Employment Type: Full-Time We are seeking a data-driven Lifecycle Marketing Manager who will own, optimize, and scale our end-to-end marketing and sales enablement campaigns within HubSpot. This role is ideal for someone with approximately five years of hands-on HubSpot experience who can design effective integrated sales...

  • Lifecycle Marketing Manager

    20 hours ago

    Toronto, Canada Baselane Full time

    About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. Baselane is a rapidly growing...

  • Lifecycle Marketing Manager

    1 day ago

    Toronto, Canada Baselane Full time

    About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. Baselane is a rapidly growing...

  • Lifecycle Marketing Manager

    4 days ago

    Toronto, Canada Baselane Full time

    About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million...

  • Lifecycle Marketing Manager

    4 days ago

    Toronto, Canada Baselane Full time

    About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million...

  • Marketing Manager, Lifecycle Marketing

    5 days ago

    Toronto, Canada Scene+ Full time

    **Who we are** Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards...

  • Lifecycle Marketing Manager

    7 days ago

    Toronto, Ontario, Canada Baselane Full time US$105,000 - US$125,000

    About BaselaneAt Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords...

  • Lifecycle Marketing Manager

    6 days ago

    Toronto, Ontario, Canada Baselane Full time

    About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12 million...

  • Lifecycle Marketing Manager

    6 days ago

    Toronto, Ontario, Canada Baselane Full time

    About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million...