Lifecycle Marketing Manager

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. 

We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

About The Role

The Lifecycle Marketing Manager sits on the Growth Marketing team and is responsible for owning Baselane's communications across different mediums in the customer lifecycle journey. You will own campaign execution across several owned channels, including push notifications, SMS, in-app, email and banners. This role is extremely collaborative and will work across various teams including Brand, Content, Sales, Product and Operations.

You will have the opportunity to own Baselane's lifecycle strategy and drive initiatives that impact core company metrics. You'll leverage our unique data to inform and iterate on campaign decisions. You'll maintain the voice of the customer in our communication while holding a high bar for brand quality. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you. 

• Independently lead lifecycle marketing initiatives from definition through execution, delivering against clearly defined goals
• Develop and execute multi-channel campaigns using email, push notifications, SMS and in-app banners 
• Creating automated marketing workflows and nurture sequences in our lifecycle tool Braze
• Leverage AI to uplevel and automate work across briefings, asset development and analysis
• Maintain a high bar for quality, accuracy and brand consistency across all deliverables, ensuring campaigns are thoroughly QA'd and executed
• Creating personalized experiences based on customer behaviour and segments
• Collaborating across the company on initiatives, whether that's working with product teams to launch new features or sales teams on lead nurture strategies
• Be accountable for program outcomes and goals by reporting on performance, sharing learnings and making clear data-driven recommendations
• Identify key customer touchpoints and ensure consistent, high-quality communications throughout the lifecycle

• You bring 4+ years of experience in lifecycle marketing
• You have proficiency working in marketing automation platforms like Braze, Iterable, HubSpot, or similar platforms
• You demonstrate a proven track record of building lifecycle marketing programs quickly, with a high level of polish
• You have a strong understanding of customer segmentation, behavioural analytics, and predictive modelling
• You apply a strategic mindset to translate business objectives into actionable marketing programs
• You show a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
• You excel in stakeholder management and cross-functional collaboration
• You use data-driven decision-making skills to explain your impact and inform what to do next
• You are able to write email copy, tweak existing email designs, and support at every stage in the lifecycle marketing process
• You have excellent organizational skills and are highly detail-oriented
• Able to join us in our Toronto office 2 days a week

• Leveraged AI tools to scale lifecycle programs more efficiently
• Experience working in a growth stage startup environment
• Familiarity with tools like Sigma, Tableau, Mixpanel, Mode or other reporting tools
• Technical proficiency in SQL, HTML and marketing automation languages (ie. Liquid)

• Competitive compensation
• Equity - Ownership in what we are building
• High-quality Medical, Vision, and Dental Insurance
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working hours and location
• Remote working stipend to set up a home office
• Regular social events