SEO Specialist

1 week ago

Mississauga, Canada Aptech Employment LTD Full time

**Job Summary**

**Responsibilities**
- Conduct comprehensive keyword research focused on travel-related terms, destinations, tours, flights, and hotels.
- Develop and execute on-page and off-page SEO strategies tailored for the travel industry to improve search engine rankings and organic traffic.
- Optimize website content including travel guides, blogs, FAQs, and service pages to align with SEO best practices and user intent.
- Implement technical SEO audits to identify and fix issues related to site speed, crawlability, mobile responsiveness, indexing, and structured data.
- Monitor and analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs; provide regular reports and actionable insights.
- Manage local SEO efforts to improve visibility for travel services in specific geographic locations.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO is integrated into all digital marketing initiatives.
- Stay updated on travel industry trends, search algorithm updates, and SEO best practices to continually refine strategies.
- Optimize for international and multi-lingual SEO if applicable, considering travel markets across regions.
- Support paid search campaigns with organic keyword insights and landing page optimizations.

**Qualifications**
- Proven experience (3+ years) as an SEO Specialist or similar role, preferably within the travel, tourism, or hospitality industry.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
- Experience with travel industry keyword research, including long-tail and seasonal keywords.
- Familiarity with technical SEO aspects like site architecture, schema markup for travel (Hotel, Tour, Event, FAQ), and mobile optimization.
- Solid understanding of content optimization and digital marketing strategies tailored to the travel sector.
- Excellent analytical skills and ability to interpret data to make informed SEO decisions.
- Experience working with CMS platforms (WordPress, Drupal, or custom travel booking platforms).
- Knowledge of international and local SEO best practices.
- Strong communication skills and ability to work cross-functionally with multiple teams.
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field is preferred.

**Job Types**: Full-time, Permanent

Pay: From $33,000.00 per year

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Work Location: In person

Application deadline: 2025-07-25
Expected start date: 2025-08-01

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