Digital Marketing Specialist, Corporate

Overview:
**_ Who We Are:_**

Since 2007, Dealer-FX has been transforming how automotive retailers manage their service operations and how they interact with consumers. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency, and trust to consumers. Dealer-FX is a wholly owned subsidiary of Snap-on Incorporated (NYSE: SNA), which acquired Dealer-FX in 2021.

Dealer-FX is the exclusive or preferred service technology provider for Stellantis, Nissan and several other OEMs in the US and Canada and has more than 2,000 dealership clients.

**Responsibilities**:
We are seeking a creative, forward-thinking, and organized digital marketing specialist to join our growing team. In this position, the Digital Marketing Specialist will contribute to the corporate brand and communications mandate through top-of-funnel activities that build the Dealer-FX brand and strategic business goals. This highly collaborative position will work closely with cross-functional teams (internal and external) to implement marketing initiatives, transforming strategic opportunities into effective and measurable actions.

**_
What You'll be Doing:_**
- Work with marketing team members to develop and implement product launches, marketing campaigns, and engagement programs across multiple platforms.
- Monitor industry trends and share insights for marketing planning.
- Assist with the planning of tradeshow events.
- Work with third-party services on the upload of managed website content, ensuring accuracy, relevance and a seamless user experience.
- Research website trends, digital technologies, competitor strategies, market behaviours, etc., provide response and/or proactive recommendations, and integrate these into plans.
- Support the implementation of customer experience enhancement projects on the website.
- Run web analytics reports that contribute meaningful analysis and actionable insights to the marketing team; conduct ad-hoc analysis and reporting as required.
- Understanding of “the customer journey” and how “discovery” integrates into the entire journey map.
- Collaborate with other departments as needed.

Qualifications:
**_ What you'll Bring:_**
- Post-secondary degree/diploma in a related field.
- Minimum of 2-3 years of experience in a digital marketing role.
- Experience working in a B2B professional services and/or corporate environment is a must.
- Track record of developing and executing successful digital marketing programs.
- Experience working within a website Content Management System (WordPress preferred) is a bonus.
- Creative problem-solving skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Up to date with the latest digital marketing trends and best practices
- Ability to adapt communications approach based on audience.
- Team player that thrives in fast paced environment, with ability to adapt and align with the strategy.
- Able to prioritize and manage multiple projects at once while respecting associated deadlines.

**_
What's in it For You?_**
- Competitive compensation packages
- Choice of basic or enhanced health benefit plans, dental and vision benefits
- Employee Assistance Program
- Free outdoor covered parking garage
- 3 weeks’ paid vacation
- 1 paid annual volunteer day

No unsolicited agency referrals
- Dealer-FX is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or any other characteristic protected by law. Accommodation is available upon request for applicants with disabilities._