Director Marketing, Product

Company Profile

Home Trust Company has developed a track record of success as Canada’s leading alternative lender, employing nearly 850 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a private company.

Position Overview

This role requires an innovative and highly motivated experienced professional to lead the product marketing and digital team within the Marketing function. Reporting to the Vice President, Marketing, the Director Marketing, Product plays a crucial role within the Marketing leadership team in leading all aspects of marketing related to the organization's products and services. The main goal is to enhance the awareness, demand, and adoption of the organization’s offerings in the market. This role requires demonstrated expertise in financial products, market analysis, and strategic planning, as well as exceptional leadership and communication skills.

Position Responsibilities
Develop and implement a comprehensive marketing strategy that includes digital and traditional marketing methods, ensuring alignment with the company's business objectives.
Develop clear and compelling messaging to effectively communicate the value, benefits, and differentiation of our products and services. This involves deep understanding of customer needs and market trends.
Oversee the management and growth of the company's digital presence, including website, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
Provide oversight to all campaigns aimed at driving sales and brand awareness through the digital marketing ecosystem, including SEO, SEM, and social media platforms.
Manage and mentor a team of high-performance individuals across marketing strategy & planning, digital marketing.
Delegate tasks, providing guidance and support, and ensuring effective communication within the various departments of the marketing team, including creative, brand and insights teams.
Engage and manage external agency partners and suppliers, as required.
Sponsor technology and other projects to continuously improve the effectiveness and efficiency of the marketing plans.
Provide support for building and improving best on-site experience through testing and user journey analysis.
Measure and monitor the effectiveness of marketing spend versus results, using data analytics tools to provide timely access to data that supports business decisions.
Ensure adherence to the governance of company’s marketing data in support of the company’s strategies and objectives, ensuring data integrity, availability, and privacy.
Formal Education
Post secondary degree or diploma required (University degree preferred) in Business or equivalent or Marketing or equivalent
Related Experience
10+ years of proven experience with a strong background in digital and integrated marketing strategy and planning.
Must have B2B experience in financial services, ideally in broker vertical.
Strong leadership and project management skills.
Excellent analytical and data-driven decision-making skills.
Strong understanding of data management, including data governance and data quality management.
Excellent communication and interpersonal skills.
Ability to manage multiple projects and stakeholders simultaneously.
Knowledge of regulatory requirements related to banking.

**Skills**:Position Complexities
Acknowledgement

All employees of Home Trust Company must comply with all applicable Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).