Director, Product Marketing

3 days ago

Toronto, Canada Mastercard Full time

Our Purpose
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build _a sustainable economy_ where everyone can prosper. We support a wide range of digital payments choices, making _transactions secure,_ simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

Title and Summary

Director, Product Marketing

Director, Product Portfolio Marketing
Portfolio: Security Solutions

Overview:
Role:

- Drive product portfolio strategy alignment in collaboration with product teams and team with broader integrated B2B marketing to drive achievement of business goals.
- Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases. Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
- Work closely with product management to stay aligned on marketing objectives for their business and support integrated b2b marketing strategies to drive performance through various marketing channels.
- Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
- Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
- Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes. Continuously assess the effectiveness of product marketing efforts and adjustment to improve results.

All about you:

- Proven experience in product marketing, preferably in a B2B environment; with experience in the financial service sector a strong asset.
- Strong understanding of product lifecycle management, competitive positioning, and market trends.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Experience working with cross-functional teams, including product, sales, and regional marketing teams.
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
- Data-driven mindset with the ability to leverage insights for strategic decision-making.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;- Ensure the confidentiality and integrity of the information being accessed;- Report any suspected information security violation or breach, and- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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