Director, Product Marketing

2 days ago

Toronto, Canada Mastercard Full time

Our Purpose
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build _a sustainable economy_ where everyone can prosper. We support a wide range of digital payments choices, making _transactions secure,_ simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

Title and Summary

Director, Product Marketing

Director, Product Portfolio Marketing
Portfolio: Security Solutions

Overview:
Role:

- Drive product portfolio strategy alignment in collaboration with product teams and team with broader integrated B2B marketing to drive achievement of business goals.
- Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases. Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
- Work closely with product management to stay aligned on marketing objectives for their business and support integrated b2b marketing strategies to drive performance through various marketing channels.
- Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
- Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
- Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes. Continuously assess the effectiveness of product marketing efforts and adjustment to improve results.

All about you:

- Proven experience in product marketing, preferably in a B2B environment; with experience in the financial service sector a strong asset.
- Strong understanding of product lifecycle management, competitive positioning, and market trends.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Experience working with cross-functional teams, including product, sales, and regional marketing teams.
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
- Data-driven mindset with the ability to leverage insights for strategic decision-making.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;- Ensure the confidentiality and integrity of the information being accessed;- Report any suspected information security violation or breach, and- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

  • Director, Product Marketing

    4 weeks ago

    Toronto, Canada CARET Full time

    Join to apply for the Director, Product Marketing role at CARET . This range is provided by CARET. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base Pay Range $170,000.00/yr - $190,000.00/yr CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering...

  • Director, Product Marketing

    3 weeks ago

    Toronto, Canada CARET Full time

    Join to apply for the Director, Product Marketing role at CARET. This range is provided by CARET. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base Pay Range $170,000.00/yr - $190,000.00/yr CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering...

  • Director, Product Marketing

    4 weeks ago

    Toronto, Canada CARET Full time

    Join to apply for the Director, Product Marketing role at CARET. This range is provided by CARET. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base Pay Range $170,000.00/yr - $190,000.00/yr CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering...

  • Director, Product Marketing

    4 weeks ago

    Toronto, Canada CARET Full time

    Join to apply for the Director, Product Marketing role at CARET. This range is provided by CARET. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base Pay Range $170,000.00/yr - $190,000.00/yr CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering...

  • Director of Product Marketing

    5 hours ago

    Toronto, Canada Promise Robotics Full time

    Promise Robotics is a rapidly growing venture-backed technology startup with a mission to help the building industry to harness automation toward producing more affordable and sustainable buildings. Our world-class team combines AI, Industrialized Robotics, and construction under one roof to develop the most advanced robotic products for the construction of...

  • Director, Product Marketing

    2 weeks ago

    Toronto, Canada Skimmer Full time

    We're looking for a Director of Product Marketing to elevate our platform's positioning and define how Skimmer is perceived and experienced in the market. This role goes far beyond feature launches—it's about crafting our story, shaping market perception, and driving our go-to-market strategy with clarity and conviction. You're a dynamic, strategic thinker...

  • Director, Product Marketing

    7 days ago

    Toronto, Ontario, Canada CARET Full time

    CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering highly skilled professionals to refocus their expertise on what truly matters. CARET harnesses powerful and secure practice management, document automation, and payment processing to take firms, professionals, and their clients further.Our team-defined...

  • Product Marketing Director

    2 weeks ago

    Toronto, Canada Salesforce Full time

    Product Marketing Director Join to apply for the Product Marketing Director role at Salesforce. About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're...

  • Product Marketing Director

    2 weeks ago

    Toronto, Canada Salesforce Full time

    Product Marketing Director Join to apply for the Product Marketing Director role at Salesforce . About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and...

  • Director of Product Marketing

    2 weeks ago

    Toronto, Canada Rezolve Ai Full time

    Join to apply for the Sr. Product Marketing Manager (Hybrid/Remote) role at Rezolve Ai Join to apply for the Sr. Product Marketing Manager (Hybrid/Remote) role at Rezolve Ai Who we areRezolve Ai (NASDAQ: RZLV), is redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, we empower retailers...