Director, Product Marketing

2 days ago

Toronto, Canada Mastercard Full time

Our Purpose
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build _a sustainable economy_ where everyone can prosper. We support a wide range of digital payments choices, making _transactions secure,_ simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

Title and Summary

Director, Product Marketing

Director, Product Portfolio Marketing
Portfolio: Security Solutions

Overview:
Role:

- Drive product portfolio strategy alignment in collaboration with product teams and team with broader integrated B2B marketing to drive achievement of business goals.
- Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases. Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
- Work closely with product management to stay aligned on marketing objectives for their business and support integrated b2b marketing strategies to drive performance through various marketing channels.
- Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
- Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
- Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes. Continuously assess the effectiveness of product marketing efforts and adjustment to improve results.

All about you:

- Proven experience in product marketing, preferably in a B2B environment; with experience in the financial service sector a strong asset.
- Strong understanding of product lifecycle management, competitive positioning, and market trends.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Experience working with cross-functional teams, including product, sales, and regional marketing teams.
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
- Data-driven mindset with the ability to leverage insights for strategic decision-making.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;- Ensure the confidentiality and integrity of the information being accessed;- Report any suspected information security violation or breach, and- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

  • Director, Product Marketing

    1 week ago

    Toronto, Canada Coveo Full time

    A story-teller & a strategic mind Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Director of Product Marketing to lead our Service & Knowledge Team. Ready to transform how companies tell...

  • CA-Managing Director

    1 week ago

    toronto, Canada LEON CYCLEManaging Director Full time

    Position Title: Managing Director, CanadaReports to: Founder & CEOLocation: TorontoLeon Cycle introduction:Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels (e-commerce,...

  • CA-Managing Director

    4 days ago

    Toronto, Canada LEON CYCLEManaging Director Full time

    Position Title: Managing Director, CanadaReports to: Founder & CEOLocation: TorontoLeon Cycle introduction:Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels (e-commerce,...

  • CA-Managing Director

    6 days ago

    Toronto, Canada LEON CYCLEManaging Director Full time

    Position Title: Managing Director, CanadaReports to: Founder & CEOLocation: TorontoLeon Cycle introduction:Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels (e-commerce,...

  • CA-Managing Director

    7 days ago

    Toronto, Canada LEON CYCLEManaging Director Full time

    Position Title: Managing Director, CanadaReports to: Founder & CEOLocation: TorontoLeon Cycle introduction:Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels (e-commerce,...

  • Director of Product Marketing

    3 weeks ago

    Toronto, Canada Rezolve Ai Full time

    Join to apply for the Sr. Product Marketing Manager (Hybrid/Remote) role at Rezolve Ai Join to apply for the Sr. Product Marketing Manager (Hybrid/Remote) role at Rezolve Ai Who we areRezolve Ai (NASDAQ: RZLV), is redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, we empower retailers...

  • Director, Product Marketing

    1 week ago

    Toronto (Province of Ontario, Canada) Coveo Full time $120,000 - $180,000 per year

    A story-teller & a strategic mindCoveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Director of Product Marketing to lead our Service & Knowledge Team.Ready to transform how companies tell...

  • CA-Managing Director

    6 days ago

    Toronto, Canada LEON CYCLEManaging Director Full time

    Position Title: Managing Director, Canada Reports to: Founder & CEO Location: Toronto Leon Cycle introduction: Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels...

  • CA-Managing Director

    5 days ago

    Toronto, Canada LEON CYCLEManaging Director Full time

    Position Title: Managing Director, Canada Reports to: Founder & CEO Location: Toronto Leon Cycle introduction: Leon Cycle started in Germany in 2014 and has steadily expanded its global presence since then; to Spain, USA, Australia, Italy, France and Canada. Our mission is to design, manufacture and sell e-bikes through various distribution channels...

  • Director, Product Marketing

    4 weeks ago

    Toronto, Canada Neo Financial Full time

    Join to apply for the Director, Product Marketing role at Neo Financial Get AI-powered advice on this job and more exclusive features. Join us to build a more rewarding financial future for all Canadians. At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone....