Pd & Marketing - Director - Product Development & Marketing

Cosmetica is recognized for innovation, excellence, and commercialization with award-winning products. From concept to creation, we offer an unparalleled array of services that will inspire, create and deliver every step of the way. We value and recognize talent and want you to help us create beauty in the world At Cosmetica Laboratories, we are committed to growing our internal employees and developing them to become the best version of themselves.
Director, Product Development and Marketing
Full Time, Permanent
Hybrid
- Scarborough ON
Purpose
As Director of Product Development and Marketing, you will shape and execute Cosmetica’s B2B marketing strategy and drive product innovation to solidify our position as a market leader in award-winning color cosmetics, skincare, OTC and body care formulations. Reporting directly to the VP of Sales, you will own and manage strategic initiatives, product development, and marketing efforts that amplify our brand equity, sustain brand health, and deliver measurable business outcomes.
This is a dynamic leadership role where you will forecast trends, design consumer-centric innovations, envision phygital experiences, and lead a high-performing team to achieve the company’s strategic goals.

**Responsibilities**:

- Collaborate with the leadership team to develop and implement forward-thinking product marketing strategies that align with Cosmetica’s brand vision and values.
- Spearhead innovation initiatives, leveraging emerging trends, new technologies, and consumer insights to design and launch groundbreaking products.
- Develop and execute marketing strategies to build brand equity, sustain brand health, and ensure measurable growth in market share.
- Own and manage the P&L for product development and marketing, ensuring profitability and efficient resource allocation.
- Analyze market and consumer trends, competitive activity, and raw material innovations to identify trends, forecast opportunities, and guide product development.
- Drive consumer-centric product innovation by translating customer insights into product concepts that resonate with target audiences.
- Envision and integrate physical experiences, leveraging technology to enhance consumer engagement through digital and physical touchpoints.
- Help create, build, and execute a three-year global innovation pipeline; lead the innovation process, partnering with stakeholders to ensure their needs are met and appropriate innovation is launched to grow market share.
- Develop product positioning, value propositions, and messaging frameworks that differentiate Cosmetica’s products in a competitive landscape.
- Oversee the planning and execution of new product launches, ensuring alignment with brand strategy and consumer needs.
- Define and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and overall marketing success.
- Partner with Sales, Project Management, R&I, and Technical Support teams to streamline product development from concept to commercialization.
- Collaborate with sales and business development teams to enhance their product knowledge and drive effective client engagement strategies.
- Work closely with external agencies to create impactful campaigns, content, and digital experiences that amplify brand reach.
- Lead, coach, and mentor a high-performing product development and marketing team, fostering a culture of innovation, collaboration, and excellence.
- Provide strategic direction for team growth, identifying opportunities to expand skills and enhance performance.
- Facilitate team brainstorming sessions, trend presentations, and corporate or client-facing presentations to maintain a cutting-edge approach.

**Skills, Experience and Education**:

- Post-secondary degree in Marketing, Business, or a related field.
- Minimum 10+ years of progressively senior roles in product development and marketing, preferably in a B2B cosmetics or manufacturing environment.
- Demonstrated experience managing budgets and driving measurable business growth.
- Proven ability to lead and develop high-performing teams.
- Strategic thinker with brand building, product innovation, and market analysis expertise.
- Strong understanding of marketing strategies.
- Excellent organizational, communication, and presentation skills.