Marketing Manager

If you are looking to join one of Canada’s fastest-growing companies, goeasy is the place for you **Certified as a Great Place to Work®,** recognized as **Canada’s Most Admired Corporate Cultures**, the **GTA's Top 100 Employers**, one of **Canada’s Top 50 Fintech’s** and **North America’s Most Engaged Workplaces** - we want the best and brightest to join our team We are in search of for a **Marketing Manager**for our **Lendcare** subsidiary. As the Marketing Manager, you will report directly to the Director of Marketing and play a pivotal role in developing and executing strategies that enhance our customer experience and drive our direct-to-consumer efforts. With a keen understanding of both online and offline marketing, you will be instrumental in mapping the customer journey, identifying opportunities for improvement, and leading impactful campaigns that grow brand awareness, acquisition, and engagement. **Responsibilities** - Develop and lead the customer experience strategy, including the creation and ongoing refinement of comprehensive customer journey maps. - Own and execute the direct-to-consumer marketing plan, driving growth, retention, and engagement. - Identify meaningful customer insights through data analysis and translate them into actionable strategies. - Collaborate with internal teams (Sales, Product, Customer Service, and more) to align marketing efforts with business goals. - Manage online and offline campaign development, including print, events, promotions, and direct mail. - Ensure consistency in brand voice, message, and experience across all touchpoints. - Oversee performance reporting and campaign analytics, providing insights and recommendations for continuous improvement. - Manage vendors and external agencies to support campaign execution and media buying. - Maintain oversight of project timelines and budgets, ensuring all initiatives are delivered on time and within scope. **Requirements**: - 5+ years of experience in marketing, with a strong background in both digital and traditional marketing. - A deep understanding of customer journey mapping and customer experience strategies. - Excellent problem-solving abilities, with a proactive mindset and a track record of driving results. - High attention to detail and exceptional organizational skills, with the ability to manage multiple projects simultaneously. - Strong collaboration and communication skills, with the ability to work effectively across departments. - Knowledge of the financial services industry is a significant asset. - A data-driven approach, with the ability to synthesize insights and pivot strategies accordingly. - A positive, open-minded attitude with the drive to continuously learn and grow. - Fulltime, permanent availability to work in our Pickering, ON office **About Us**: We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to merchants in the powersports, automotive, retail, home improvement, and health sectors. **Why join us**: **Diversity, Inclusion, and Equal Opportunity Employment"** At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs. We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.