Marketing Manager

4 days ago

Pickering, Ontario, Canada Robertson & Company Ltd. Full time

Job Title:
Marketing Manager

Location:
Pickering, Ontario

Salary:
110-125k

The Client:

Our client is a leading provider in the HVAC/R industry, supporting North American markets with innovative solutions and a strong commercial presence. They operate across major verticals including distribution, manufacturing, product development, and aftermarket services.

What you will achieve in this role:

  • Lead all Canadian marketing initiatives to support business objectives while ensuring alignment with U.S. marketing strategy and product commercialization timelines.
  • Localize and execute marketing plans tailored to the Canadian market, including messaging, positioning, promotions, and customer-facing collateral.
  • Develop high-impact marketing assets such as sell sheets, presentations, digital content, and sales tools customized for Canadian HVAC/R customers.
  • Manage the planning, coordination, and execution of Canadian trade shows and events, ensuring consistent brand representation.
  • Oversee digital marketing efforts including localized website content, social media activity, and email marketing campaigns.
  • Conduct market and competitive analysis to identify trends, opportunities, and risks within the Canadian HVAC/R landscape.
  • Partner closely with the Canadian Sales Team to understand customer needs and develop targeted marketing tactics to support acquisition, retention, and share growth.
  • Manage budget planning and ongoing oversight for Canadian marketing projects and initiatives.
  • Ensure marketing activities comply with all relevant Canadian regulations, including packaging, labeling, advertising standards, and bilingual (English/French) requirements.

What you must bring to this role:

  • Bachelor's degree in Marketing, Business, or related field
  • 6–8 years of marketing experience, preferably in packaged goods or B2B industries
  • Demonstrated experience leading full-cycle product launches
  • Proven ability to execute integrated marketing campaigns (digital, print, tradeshow, social, email)
  • Hands-on experience coordinating and managing trade shows
  • Proficiency with CRM and marketing automation tools; experience with HubSpot, Catsy, or Wrike considered an asset
  • Strong project management skills with the ability to manage multiple priorities and budgets
  • Excellent verbal and written communication skills
  • Strategic thinker, proactive, detail-oriented, and highly collaborative

Additional Role Requirements:

  • Travel required: 0–15%
  • Ability to lift 10–25 lbs on occasion
  • Regular interaction with Sales, U.S. Marketing, Customer Service, Executive Leadership, vendors, and distribution partners

**** ALL CANDIDATES MUST COMPLETE A CRIMINAL AND CREDIT CHECK AS PART OF THE APPLICATION PROCESS ****

We use AI technology as part of our application review process to assist with screening and assessment. All applications are reviewed by our recruitment team.

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