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Marketing and Outreach Coordinator

3 weeks ago

Edmonton, Canada Association of Early Childhood Educators of Alberta Full time

**About AECEA**

The **Association of Early Childhood Educators of Alberta (AECEA)** is a non-profit, member-based society dedicated to transforming Alberta’s early learning and child care (ELCC) workforce into a recognized profession. We advocate for higher educational standards, fair compensation, and system-level support for the more than 29,000 certified early childhood educators (ECEs) across Alberta. Our vision is a sector where well-qualified, well-compensated ECEs are respected professionals and fully supported in delivering high-quality, inclusive care for children and families.

Job Purpose

**Key Responsibilities**

**Marketing & Outreach Strategy**
- Develop and execute integrated marketing campaigns to increase awareness, support, and membership.
- Implement outreach strategies to connect with underrepresented and rural ECE communities.
- Launch and manage a public awareness campaign to highlight the value and impact of the ELCC workforce and ELCC.
- Develop a non-partisan advocacy strategy informed by community engagement and member insights.

**Brand & Communications Management**
- Lead brand messaging across all platforms to ensure consistency, clarity, and alignment with AECEA’s mission and values.
- Collaborate with team members and board to co-create materials for initiatives, events, and campaigns.
- Oversee creation and distribution of promotional assets, including infographics, videos, and visual storytelling materials.

**Digital Engagement**
- Manage AECEA’s digital presence across web and social media, growing reach and engagement.
- Use analytics tools (e.g. Google Analytics, social insights) to evaluate and refine strategies.
- Monitor and respond to online interactions and support positive, inclusive community conversations.
- Develop Google Ad strategy.

**Event Promotion & Community Building**
- Coordinate marketing and promotion for AECEA-hosted events (conferences, webinars, workshops).
- Support event planning by preparing communications materials and outreach plans.
- Cultivate a vibrant online and offline member community, encouraging participation and feedback.

**Key Competencies**
- Strategic and creative thinking in marketing and communications
- Excellent written and verbal communication skills
- Proficiency in content creation tools and digital platforms (e.g. Canva, Mosaico, Hootsuite)
- Strong understanding of social media trends and community engagement tactics
- Ability to develop culturally responsive messaging for diverse audiences
- Strong project management and organizational skills
- Ability to work independently while staying connected to the team’s workplan
- Strong teamwork mindset

**Preferred Qualifications**

**Required**
- Minimum 3-5 years of experience in marketing, communications, public relations, or outreach roles
- Proficiency with digital tools, Microsoft Office, and Google Workspace
- Strong commitment to our mission and vision

**Preferred**
- Experience with SEO, keyword research, and analytics platforms
- Knowledge of the ELCC sector or non-profit advocacy
- Familiarity with GBA+ and equity-focused communication strategies
- Bilingualism or multilingualism considered an asset

**Application Process**

**Job Types**: Full-time, Fixed term contract
Contract length: 12 months

Pay: $57,720.00-$67,340.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- Monday to Friday
- Weekends as needed

**Location**:

- Edmonton, AB T5K 0C7 (preferred)

Willingness to travel:

- 25% (preferred)

Work Location: Hybrid remote in Edmonton, AB T5K 0C7

Application deadline: 2025-04-18