Digital Marketing Specialist

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The Opportunity
Saint John, NB Marketing and Advertising Entry Level Full-time - Permanent $41,091 - $61,636 / year

The role

CAA Atlantic is seeking a dynamic and versatile Digital Marketing Specialist to join our innovative marketing team. As a member of our team, you will play a pivotal role in shaping and executing digital marketing strategies to enhance brand visibility and drive business growth. We're a team of fun, creative, passionate digital marketers who put our members first in all we do.

What you'll do

**Responsibilities**:
**What you'll be doing on the job**:
**Web Content Creation**:

- Create compelling web content using Adobe and Drupal, ensuring alignment with brand guidelines and marketing objectives.
- Collaborate with cross-functional teams to ensure timely and accurate web content updates.

**Analytics and Reporting**:

- Utilize GA4 to track and analyze website performance, user behavior, and campaign effectiveness.
- Generate actionable insights to drive continuous improvement in digital marketing strategies.

**Digital Locations Management**:

- Oversee and optimize Google My Business profiles and other digital locations to enhance local search visibility.
- Ensure consistency in business information across online platforms.

**Digital Content Creation**:

- Collaborate with design teams and stakeholders to create visually appealing and effective digital assets.

Projects and Digitization
- Develop and launch CAA Atlantic SMS marketing program.
- Assist in the vision and development of CAA Atlantic's paperless member transition.
- Developing reporting dashboards for key acquisition channels and communications.
- Assist with the CAA Community Crew and events that drive member engagement and experiential marketing opportunities.
- Work closely with internal stakeholders to understand project requirements and obtain necessary approvals.
- Collaborate with cross-functional teams to ensure digital marketing strategies align with our overall marketing goals.

What you'll need

**Qualifications**:
The following skills and qualifications will be required to carry out this role:

- Bachelor's degree in marketing, Communications, or a related field, or a Combination of education and experience.
- Three years progressive experience in Marketing or Digital Marketing.
- Proven experience in digital marketing, with expertise in Salesforce Marketing Cloud, Adobe, Drupal, and GA4.
- Familiarity with Google My Business and digital locations management.
- Video editing experience is an asset.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills. French considered an asset.
- Ability to thrive in a collaborative, deadline-driven environment.
- Ability to travel within Atlantic Canada to attend events.

A little bit about us
CAA Atlantic

What started out as a club for automobile enthusiasts, has grown into the preferred choice for more and more customers in Atlantic Canada. CAA Atlantic is now focused on being the leader in innovative and cutting-edge technologies driving our members forward, creating a culture of convenience and trust on all of life's journeys. With a successful history spanning over 75+ years, CAA Atlantic is a leading provider of roadside assistance, travel, and insurance services. At CAA Atlantic, we are dedicated to promoting safety, convenience, and peace of mind for all travelers. As a member of our dynamic and innovative organization, you will have the opportunity to positively impact the lives of our members and contribute to the growth and success of our company.

**Why Work With Us**:
Challenging work with an amazing team
Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation, Ronald McDonald House Atlantic and the Janeway Children’s Hospital Foundation in 2022, in addition to many more)
A competitive compensation package
Generous paid time off based on professional experience
Paid volunteering
Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
Health and Safety of employees is the number one priority
Complimentary Premier CAA Membership
An in-house gym facility and/or corporate gym rate and partial reimbursement
An innovative and dynamic work environment
Ongoing learning and development opportunities

**Our Vision**: To be the most trusted and sustainable Member organization in Atlantic Canada.

**Our Mission**: To make a difference every day by anticipating, understanding, and exceeding the expectations of our Members

Our Core Values

WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will, to provide the safety and security they can count on and deliver the great service