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Marketing Specialist

3 weeks ago

SaintLaurent, Canada ABB Full time

**Marketing Specialist - Digital Tools and Webpage Development**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.**:
**This position reports to**:
EL Product Marketing Manager

**Your role and responsibilities**:

- Implements digital marketing strategy, initiatives, and roadmap, including the development of the website, Search Engine Optimization (SEO), and social and digital content. - Drives and implements a best-in-class digital marketing strategy and online presence resulting in enhanced user and customer experience and engagement across ABB’s digital marketing and online platforms. - Shares functional best practices and lessons learned across the organization. - Develops and creates webpages and digital interactive tools using HTML / Flash or other programming software and languages. - Advises stakeholders in developing relevant digital marketing strategies and campaigns and raises awareness for overall digital marketing capabilities. - Defines, creates, and executes a superior, seamless customer user experience across all of ABB’s websites and/or social media channels. - Manages and improves online channels to generate sales leads, optimize sales conversion, and nurture customer relationships. - Develops targeted SEO and SEM (Search Engine Marketing) activities. - Supports the harmonization of digital marketing tools and processes and executes digital marketing campaigns (across web and social). - Utilizes data and marketing analytics to increase the performance of websites, social media channels and campaigns, and to enhance customer experience and engagement across digital platforms and channels. - Implements the change management practices ensuring a smooth transition to Key Performance Indicator (KPI)-driven approaches and from manual to automated/technology-driven approaches. - Demonstrates strong ownership through data-focused and analytics-driven measurement to enhance ABB’s digital footprint based on the findings. - Masters marketing technology tools and supports new system implementations. - Manages assigned budget effectively and delivers activities within agreed schedules and costs. - Develops and implements business cases for new digital marketing opportunities to improve customer experience and commercial success.

**Qualifications for the role**:

- Bachelor degree in Computer Science/Digital Marketing.
- Experience with webdevelopment, digital tool developing and digital marketing for at least 5 years.
- Bilingual French and English. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
- Strong strategic mindset and sees how to leverage these investments.
- Strong collaboration skills and team spirit.

**Benefits**:

- Retirement plan
- Healthcare plan
- Accident insurance
- Wellbeing program

**More about us**: