SEO Specialist

2 days ago

Saint John, Canada TGA Group Full time

We are looking for an SEO Specialist to join our marketing team. As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.

What you will do:
program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
write original content for webpages - tailored for the target audience
make technical recommendations to developers
constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
drive targeted and loyal traffic to a website by community building
use social media to distribute content and encourage more external sites to link to your content - giving you more authority
develop and integrate content marketing strategies
monitor the algorithms set by the search engines to keep up to date with

About you:
a genuine interest in SEO and/or digital marketing
evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
a commitment to keeping your technical skills and knowledge up to date
an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
a good understanding of search engines
an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
a good understanding of PR and how to get the right messages out there
an understanding of how customers search, where they search and why they purchase something online
a good understanding of the wider marketing context
strong analytical skills for understanding ranking algorithms
excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
proficiency in Microsoft Office and an excellent knowledge of Excel
some experience and knowledge of web hosting.

**Salary**: $15.00-$27.00 per hour

**Benefits**:

- Employee assistance program
- Employee stock purchase plan
- Flextime

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

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