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Social Media

2 weeks ago

Burnaby, Canada Lighteryou Technology Ltd. Full time

**Responsibilities**

1. Content Creation

a. Independently script, film, and edit short-form videos tailored for TikTok, Instagram Reels, and YouTube Shorts.

b. Develop engaging, relatable content around psychology, emotional wellness, and AI mental health topics.

c. Ensure content tone and delivery are native, authentic, and aligned with Western audience expectations.

2. Platform Growth & Operations

a. Manage and grow official brand accounts on TikTok, Instagram, and other overseas platforms.

b. Leverage deep understanding of TikTok/Instagram algorithms, trends, hashtags, and FYP mechanics to maximize reach and virality.

c. Build content calendars, monitor performance, and adapt quickly to emerging trends.

3. Community & User Acquisition

a. Drive organic user acquisition through viral content, collaborations with creators, and growth campaigns.

b. Experiment with A/B testing on hooks, captions, and posting schedules to optimize engagement and conversions.

c. Support community engagement via comments, DMs, and interactive content formats.

4. Analytics & Optimization

a. Track content performance (views, engagement, follower growth, CTR, conversion).

b. Use insights to refine content strategy, maximize ROI, and improve user funnel (awareness → download/registration → subscription).

**Requirements**:

- Language & Culture

○ Native-level English proficiency (required).

○ Strong cultural awareness of Western mental health discourse and sensitivity to related topics.
- Skills & Experience

○ Proven track record in creating viral TikTok/Instagram content independently (portfolio required).

○ Proficient in video production (shooting, editing, sound, captions, effects).

○ Deep knowledge of TikTok/Instagram/YouTube growth mechanics and algorithm dynamics.

○ Data-driven with experience in optimizing content performance through analytics.
- Personal Qualities

○ Creative storyteller with empathy and passion for mental health & AI innovation.

○ Self-starter, able to own projects end-to-end in a fast-paced startup environment.

Pay: $3,000.00-$5,000.00 per month