Social Media Marketing

5 hours ago

Burnaby, Canada George Lee Law Full time

**Part-Time Social Media Marketing Specialist (Bilingual: English & Chinese)**

**Overview**

**Key Responsibilities**
- Develop and implement tailored social media strategies to increase brand visibility and audience engagement.
- Create, edit, and publish engaging content in both **English and Chinese**, including graphics, videos, and written posts, optimized for platforms such as **Facebook, YouTube, TikTok, and Little Red Book (Xiaohongshu)**.
- Shoot and produce short-form videos using **AI tools** to create captivating, shareable content.
- Monitor social media trends, audience feedback, and engagement opportunities, responding to comments and messages promptly and professionally.
- Conduct research on industry trends and competitors to continually refine our content strategies.
- Leverage social media management tools to schedule posts, track analytics, and generate insights for performance improvement.
- Collaborate with the broader marketing team to align social media efforts with overall campaign goals.
- Assist in graphic design projects using tools like **Adobe Illustrator** to create visually appealing content.

**Required Skills & Qualifications**
- Fluency in **both English and Chinese**, with the ability to create content in both languages.
- Strong knowledge of social media platforms, including **Facebook, YouTube, TikTok, and Little Red Book (Xiaohongshu)**.
- Proficiency in creating and editing videos, with experience using **AI tools** to streamline production.
- Familiarity with digital marketing strategies and **SEO best practices** to optimize content performance.
- Hands-on experience with social media management tools (e.g., **Hootsuite**) and basic analytics platforms (e.g., **Google Analytics**).
- Proficiency in **Adobe Creative Suite**, particularly **Adobe Illustrator**, to create high-quality graphics.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
- Creative thinking and the ability to adapt to a fast-paced, dynamic environment.

**Job Type**: Part-time

Pay: From $22.60 per hour

Expected hours: 20 per week

Additional pay:

- Overtime pay

**Benefits**:

- Flexible schedule

Flexible language requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person

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