Social Media Specialist

**Help people create homes they love**. Join the Urban Barn team as a **Social Media Specialist** at our Home Office located in Burnaby, BC.

With 54 retail stores across the country, Urban Barn is a national retail chain offering high-quality furniture and home décor. We’re passionate about making our customers and our employees feel right at home.

Reporting to the Director of Marketing, the Social Media Specialist will oversee all social media initiatives.

** What You’ll Do**

** Content Calendar & Publishing**
- Develop and maintain a strategic content calendar aligned with marketing campaigns, product launches, and seasonal initiatives.
- Create, schedule, and publish engaging content across platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and others.
- Ensure brand consistency in voice, visuals, and messaging across all social channels.

** Analytics & Performance**
- Monitor, analyze, and report on social media performance metrics (engagement, reach, conversions, etc.).
- Use insights to optimize content, posting times, and platform strategies.
- Provide monthly performance reports with actionable recommendations.

** Social Revenue & Commerce**
- Collaborate with e-commerce and marketing teams to drive traffic and conversions through social platforms.
- Implement and optimize social commerce tools (e.g., TikTok Shop).
- Track ROI and revenue attribution from social media campaigns.

** Influencer & Partnership Campaigns**
- Coordinate influencer campaigns from outreach to contract negotiation to content approval and performance tracking.
- Create compelling and on-brand content for Paid Media with key influencers.
- Manage external Quebec PR agency to create influencer content, pitch media and host local events.
- Work with the logistics team to facilitate product delivery for influencers, events and media.

** Community Engagement**
- Guide the Customer Care team on best practices for community management and public facing comments.

**Who You Are**
- Great communicator, able to share creative ideas and collaborate effectively with the team
- Socially savvy, able to represent and advocate for our brand with a strong voice
- You are creative, motivated, and looking to contribute in a meaningful way
- You turn every occasion into an opportunity to build customer loyalty and strengthen brand identity
- Excellent writing, editing and proofreading skills
- Extremely detail-oriented with the ability to multitask and meet tight deadlines

** What You Bring**
- 4 to 6 years experience in the social media space with proven experience delivering successful social programs across platforms
- Strategic understanding of social media marketing and appropriate metrics of success
- Ability to brainstorm and strategize initiatives based on campaign goals and business objectives
- Proven track record developing and implementing social media programs
- Experience running the social media channels for a consumer brand
- Paid Media strategy and best practice knowledge
- A strong understanding of social media platforms, activities, and best practices
- Degree or diploma in Marketing or related discipline
- Bilingual language skills (French & English) are a definite asset
- Content creation and video editing skills are an asset

** Why Join Urban Barn**:

- We don't just sell home decor; we help furnish life's biggest moments
- Competitive salary
- Hybrid work environment
- Group benefits (health, dental, and vision coverage)
- A Group RSP program
- A 40% discount on Urban Barn products
- Opportunities for professional development and advancement
- We offer a fun work environment with a collaborative team that loves to talk design

Urban Barn offers a welcoming environment where inclusion, diversity, and equity are paramount. We are committed to creating and strengthening a culture of respect and openness in all our stores, warehouses, and offices.