Social Media Manager

**Responsibilities** - Working with the Digital Marketing lead, build our social media roadmap, including developing and implementing data-driven annual social media plans and related strategies to support key business objectives, build our brand profile, and create an engaged community. - Oversee and manage all social media channels and campaigns (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.) to ensure brand consistency, fit with business/objective, and maximum effectiveness - Drive WFW's social media advocacy efforts in partnership with a wide range of executives and stakeholders from all across WFW, focusing on growing these programs in conjunction with the various lines of business (LOB). - Participate in the development and optimization of training programs and materials for Leadership teams and Sales - Lead the content development, aggregation, and curation process to build a library of evergreen and seasonal content for use across multiple channels - Build strong relationships with Leadership, Management, and Sales as well as employees from all across the business. - Managing various aspects of our relationships with vendors and suppliers where applicable. - Establish and/or optimizing appropriate processes to ensure the success of our social media strategy. - Measure the performance of social media content and user engagement and providing ongoing recommendations for optimization. - Develop and issuing performance reports on a timely basis tailored to marketing’s and the business's specific needs. - Develop and manage bi-weekly and monthly social media calanders, including the review and approval process with key stakeholders, to ensure appropriate input and sign-off. - Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive, Sharepoint, Smartsheets, etc. - Actively monitor our current social media channels in relation to direct messages, comments and mentions. - Monitor competitor accounts and provide creative client growth ideas. - Other responsibilities as required. - 4-5 years of overall experience in social media, marketing, or corporate communications (client or agency side) with a minimum of two years' worth of social media management experience. - Strong creative content writing and editing skills. - Excellent understanding of social media and the digital landscape (Twitter, Facebook, LinkedIn, YouTube, TikTok and Instagram) and online user experience. - Self-starter with a collaborative spirit and a passion for an ever-changing social media environment. - Proven experience helping develop and grow a highly engaged social media community - Experience supporting digital market initiatives for a B2B sales and marketing driven organization -or with clients if agency side -using digital marketing best practices is preferred. - Direct experience working with senior leadership and management teams across multiple lines of business. - Excellent knowledge of social media and best practices. - Experience working with external agencies on paid social campaigns preferred. - Exceptional critical thinking, analytical and project management skills. - Smart, strategic, solutions-focused with excellent judgement; a collaborative and resourceful problem-solver with a client service/stakeholder engagement mentality. Comfortable asking "why not" as well as "why" with a focus on the objective vs. the task - Ability to work with a team as well as work independently when needed and meet strict deadlines while juggling priorities in a fast-paced entrepreneurial organization. - Excellent written and verbal communication skills (e.g. conference calls and in-person presentations); comfortable in dealing with varied audiences, including senior leadership. - Superior and proven organization and project management skills; able to multi-task and juggle competing priorities. - Post secondary degree in Communications, Media, Marketing, or English or other relevant field. - Experience working in the film and television industry an asset - Strong skills in photography and video for social media an asset - This position requires an experienced social media manager who is comfortable rolling up their sleeves to get the work done. **We Support our Team before anything else - Join us, you will be able to** - Enjoy competitive wages and a comprehensive benefits program - Prescription, paid sick day & vacation, vision coverage, short - & long-term disability coverage - Group RRSP plan, company-wide profit-sharing program - Tuition & Fitness reimbursement; Boots Allowance program - Develop new skills for a career track in equipment rental industry - We promote from within; you can explore your career to level up and get prepared for various roles - Work with incredible team of people in a safety-driven culture - Social committee with various events; We act with integrity and follow through on our commitments with high level