Field Marketing and Sales Enablement Manager

Company Description

Createch, a Talan company, is a Canadian leader in business transformation and integration of information technology solutions. Since 1993, the consulting firm has offered services in improving manufacturing and logistics performance, in process transformation, in change management and in the implementation of technological solutions.

The company integrates proven solutions and uses the best business practices in the industry. When you join Createch, a leader in SAP integration since 1998, you enter a community of dynamic SAP specialists united in their desire to innovate and help companies modernize their architecture and processes with the latest innovations.

You discover a non-hierarchical world, where collaboration and mentoring are encouraged, where you are offered challenges and multiple opportunities to learn.

**Job Description**:
The Field Marketing and sales enablement Manager will **support the sales team by building Web content, Web Campaigns, sales content, presentations, value propositions, market insights, customer’s trends and implications, sales processes, and tools, sharing enablement best practices, and developing training**. The person will Pilot technology project such as the content management system (CMS), customer relationship management (CRM) system, or sales enablement platform.
- In combination with Sales and Marketing the person will contribute toward creating a positive customer journey
- Develop relevant content to Create Demand for sales teams
- Provide flexible and innovative ways to present content
- Deliver real-time visibility into customer engagement
- Equipping sales professionals with training, presentations and guidance
- The person will enable excellence in Sales communication
- Customer engagement tools, processes, and analysis
- Understand the structure in which content is organized including the current “content map”
- Have expertise in the sales team’s CRM knowledge and usage
- Support sales productivity and performance measurements and analytics
- Improve Web strategies and sales strategies,
- Work with sales leadership to develop, execute, optimize and assess field Marketing and enablement program
- Facilitate content creation and use with sales and marketing teams
- Find and Maintain sales enablement software to ensure it is easily accessible and providing the capabilities sellers need

Here are some of the key hard and soft skills that contribute to an effective Filed Marketing and sales enablement manager.

**Strategic thinking**: The filed Marketing and sales enablement manager must have innovative, strategic and analytical thinking skills to effectively support the sales team in all its functions and create the greatest ROI for the sales team and buying experience for the customer.

**Data-driven**: Evaluating the results of activities and initiatives is a key part of the role. This includes all sales enablement measures such as evaluating WEB campaign, sales tools and techniques, tracking the effectiveness of each phase of the sales process and also determining the impact of the training and development programs for the sales team. They must be able to analyze quantitative and qualitative data from a variety of sources and evaluate it to make decisions for future initiatives.

**Innovation**: Field Marketing and Sales enablement involves staying aware of trends and tools, the development of new tools, theories and technologies as the marketplace evolves. They will need to be adaptable, flexible and forward-thinking. A Field Marketing person should be comfortable dealing with evolution, ambiguity and change. Innovation requires the ability to be proactive in implementing smart Web campaign, new processes, strategies or tools for the sales force.

**Technological Skills**: The Field Marketing and sales enablement manager role also requires good knowledge of sales enablement technology, processes and best practices. The sales enablement platform consists of several technological tools and systems that correlate and manage different areas, such as content (CMS), contacts (CRM) and training or educational programs. They need to be adept at using all the technology and systems and able to track their usage and effectiveness.

**Time Management** includes skills like multitasking, prioritizing, and delegating. The Field Marketing and sales enablement person must be able to prioritize tasks and campaigns, streamline processes and operations, and delegate effectively.

**Sales Process Methologies**: The position requires good knowledge of sales methodologies and the sales cycle. The Field Marketing and sales enablement manager must have a deep understanding of the buyer's journey to connect customers and prospects with proper content and sales activities at every step of the process. Today's market is rapidly transforming, and it is crucial for enablement managers to align market changes with the evolution of the buyer's journey.

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