Web Operations Specialist

Overview:
Panasonic Canada Inc. is currently looking to hire for the position of **Web Operations Specialist.**

This is a contract role for 12-months.

This position is hybrid. Any office-based work will be performed from our Mississauga office at Ambler Drive.

**Responsibilities**:

- Assists the Web Operations team in creating and executing content and technology enhancements using the CMS (HubSpot). Collaborates with development teams to prioritize technology enhancements and bug fixes to the website experience in both official languages. Assists in implementing SEO strategies to organically promote the website, increase traffic and improve website rankings.
- Monitors website performance using GA4, Siteimprove and Semrush. Provides insight and recommendations on how to improve website brand awareess and lead generation. Research competitors and identifies gaps in keywords and META information.
- Develops effective relationships with key internal stakeholders to collect appropriate information and implement web content strategies. Resolves issues and communicates findings to stakeholders. Offers suggestions to ensure high rankings in search engines and artificial intelligence agents.
- Works with key stakeholders to manage company intranet hosted by ServiceNow. Supports the enhancement and improvement of the B2C, Corporate and estore websites as required.

Qualifications:

- College diploma in Marketing, Digital Marketing Communications, Business and/or Computer Science, with 3 to 4 years related website/digital operations experience. Experience in B2B technology is preferred.
- Knowledge of search engine optimization.
- Knowledge of artificial intelligence and machine learning.
- Experience with managing websites in multiple languages.
- Experience in GA4 data analysis, reporting and insight development.
- Knowledge of WCAG 2.2 and AODA accessibility
- Basic understanding of front-end technologies (HTML, CSS, JavaScript, Jquery etc.)
- Experience in website content management.
- HubSpot CMS system proficiency
- Ability to troubleshoot and debug errors within HubSpot CMS.
- Basic understanding of HubDB and object relationships
- Experience working in marketing software and tools (e.g. Semrush, SalesWings)
- Excellent time management and organization skills
- Excellent communication and team skills
- Knowledge of user interface and user experience best practices
- Knowledge of domain configuration a plus
- Knowledge of basic HubSpot Markup Language a plus
- Strong troubleshooting, problem-solving and analytical skill. Multi-tasking - strong ability to handle technical issues involving multiple stakeholders at the same time.
- Excellent time management skills (planning & organizing) to set priorities and meet goals.
- Strong attention to detail, proactive and highly organized, able to handle work in a fast-paced environment.
- Majority of work performed requires the establishment rapport and discuss detailed information with stakeholders. From time to time communicates challenges and solutions.
- Influences to develop strategies, and to ensure content is consistent with corporate objectives.
- Develops rapport to give support, impart knowledge, and resolve daily issues. Knowledge of cultural diversity and sensitivity to optimize customer experience.

**NICE-TO-HAVES**:

- Knowledge of domain configuration a plus
- Knowledge of basic HubSpot Markup Language a plus

**HYBRID WORK MODEL**

Panasonic Canada Inc. supports a hybrid work model. We understand that flexibility is essential for employees to do their best work while also balancing personal and life needs. Employees can expect to be in the office for a variable number of days per week based on the needs of the business unit, while having the ability to also work remote.

Panasonic Canada Inc. offers a Flexible Work Options policy which includes the ability to work remote, mobile, and create a compressed work schedule.

**WHO WE ARE**:
Meet Panasonic Panasonic Canada Inc., a subsidiary of Panasonic Corporation of North America, is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions for its business and government clients. Panasonic is creating technologies that move us.

At Panasonic Canada, we do more than just offer great products and solutions. We pride ourselves in promoting gender and culture equality, as well as encouraging personal growth and success to elevate our 350+ employees to their full potential. Their passion has been one of the driving forces behind our success for more than 100 years.

**HOW TO APPLY**

Please include a PDF copy of your current resume.

**DIVERSITY, EQUITY, & INCLUSION AT PANASONIC CANADA, INC.**

In order to drive our business to continued heights, our business practices and our contribution to society must be rooted in diversity, equity, and inclusion. We foster an environment in which everyon