Marketing Strategist

**Marketing Strategist**

**Who Are You?**

You’re results-obsessed, but you know results don’t happen without sharp strategy, compelling content, and a clear understanding of the brand. You thrive at the intersection of data and storytelling - equally excited by a great campaign idea and the performance metrics that show it worked. You understand how marketing connects to sales and build strategies that drive awareness, generate leads, and fuel revenue growth. You’re a strong individual contributor with deep expertise in digital marketing, from content and campaign strategy to analytics, optimization, and execution.

**What's The Role?**

This is a hands-on, strategy-first marketing role. You’ll be responsible for creating and executing digital marketing plans that drive measurable results like business outcomes like leads, revenue, and brand growth.

You’ll own one of our internal brands, build campaigns across multiple channels, and use data to iterate, improve, and show impact. Some days you’ll be deep in content and creative briefs. Other days you’ll be pulling reports, tweaking messaging, or jumping into a brainstorm to help connect the dots. You’ll work closely with internal teams and sales to make sure the strategy actually delivers - and when it doesn’t, you’ll figure out why and pivot fast.

This role is ideal for someone who wants to own their work, be trusted to make decisions, and do marketing that moves the needle. It's not entry-level, and it's not a management role - but it is a great fit for someone who’s already experienced in marketing and ready to take full ownership of their work, their clients, and their results.

**Responsibilities**
- Build and execute data-informed marketing strategies that align with business and client goals.
- Design and lead multi-channel campaigns that drive traffic, generate leads, and support conversion at every stage of the funnel.
- Develop content strategies and messaging that reinforce brand positioning and resonate with target audiences.
- Work closely with sales and other internal teams to ensure alignment across marketing and business development efforts.
- Analyze campaign performance, produce insights, and optimize strategies using data from tools like Google Analytics, social media, and CRM platforms.
- Contribute to internal marketing initiatives, including brand-building efforts, internal communications, events, and thought leadership content.
- Stay current with marketing trends and best practices, bringing forward new ideas and opportunities to elevate our marketing approach.
- Create briefs, oversee content and creative development, and work with design, video, and web teams to bring marketing initiatives to life.

**Required Experience & Skills**
- Legally able to work in Canada and located in Calgary, AB.
- Bachelor’s degree or diploma in Marketing, Business Administration, Communications, or a related field, or equivalent corporate work experience.
- 2+ years of experience in customer service or hospitality (serving or bartending experience is considered a strong asset).
- 2+ years of experience in digital marketing with demonstrated results
- Strong background in client service, hospitality, or customer relationship management
- Excellent written and verbal communication skills
- Exceptional project management abilities, with a track record of delivering multiple initiatives on time and on budget
- Strategic mindset with strong analytical skills; able to translate data into actionable insights
- Comfortable working both independently and as part of a collaborative team
- Proficiency in social media scheduling tools, basic graphic design, or video editing is a strong asset
- Strong research skills to inform campaigns, audience targeting, and competitive positioning

**Who is POD Marketing?**

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges. Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.

**What's in it for You?**

At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.

You’ll enjoy three weeks of paid vacation, twelve flex days, a _Passion Day_ to spend however you choose, and a company-wide _MeMonday_ to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six