Paid Media Strategist

**Paid Media Strategist**

**Applications Due** EOD**:_October 10, 2025_**

**Target Start Date**:**_November 17, 2025_**

**Who is POD Marketing?**

POD Marketing is a digital agency that works across marketing, consulting, and HR services. While we started as a marketing agency, we’ve grown our offerings because we exist to help our clients solve their biggest challenges. Sometimes that means helping them run their business more effectively, other times it’s supporting them through culture or personnel issues, or helping them attract and retain the right patients. Whatever it is, we show up with expertise, curiosity, and a commitment to doing it right.

Our clients are at the centre of everything we do, but none of it happens without an exceptional team behind the scenes. That’s why we’re obsessed with creating an environment where our people can thrive, and why we invest heavily in the tools, support, and structure they need to do outstanding work, every time.

Culture at POD isn’t about ping pong tables or beer fridges (though, we do have those too). It’s about how you feel at work. Whether you're based at our head office in Calgary or working remotely from across Canada or the US, here’s what our team says they love most about working with us: They feel accepted for who they are, supported by their peers and leaders, challenged in the right ways, and energized by the opportunity to grow and build meaningful careers. Our team values open communication, psychological safety, and the kind of flexibility that lets them thrive in and outside of work.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

**Where You'll Work**

While this role is part of the broader POD Marketing organization, your work will be focused within our **SmileShop Dental Marketing and Marketing4ECPs divisions**. These two divisions have their own dedicated leadership team, client base, and operational style, allowing you to work in a focused, nimble environment while still benefiting from the shared resources, culture, and support of the larger POD group.

**Marketing4ECPs** is the original division of POD Marketing and remains a market leader in eye care marketing. **SmileShop Dental Marketing** is a dedicated marketing agency built specifically for dental practices. Our team works with hundreds of optometrists and dentists across North America, helping them grow their practices through tailored digital marketing strategies.

**Job Summary**

As a Paid Media Strategist at POD Marketing, you’ll drive digital advertising strategies across PPC, Google Display, YouTube, and social media, delivering outstanding results for our clients. You’ll manage budgets and timelines to ensure campaigns run smoothly, while leveraging analytics and conversion tracking to optimize performance. You’ll collaborate with other product teams to create holistic, customized marketing solutions. You’ll also contribute to refining processes and product development, supporting our innovative approach and keeping us ahead of industry trends.

**Functions**
- Client portfolio management
- Client onboarding & builds
- Optimizations
- Reporting support

**Duties & Responsibilities**
- Strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and social media.
- Manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships.
- Monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies.
- Uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks.
- Conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives.
- Implement conversion tracking by setting up and placing the appropriate codes on clients’ websites.
- Work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies.
- Support process innovation to ensure campaigns run efficiently and effectively.
- Continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.

**Required Experience & Skills**

**Must haves**:

- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree in Business Administration, Marketing, or a related field
- 1+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
- 2+ years in customer service, hospitality, or client relationship management
- Experience wi