Web Content and Digital Experience Specialist

3 days ago


Winnipeg, Canada AGI – Aggrowth International Full time

**Position Title: Web Content and Digital Experience Specialist**
**Department: Marketing**
**Division: AGI Corporate**
**Location: Winnipeg, MB, Canada**

**About AGI**

Listed on the TSX, Ag Growth International Inc. (“AGI”) is a provider of the physical equipment and digital technology solutions required to support global food infrastructure including grain, fertilizer, seed, feed, and food processing systems. With over 4,000 employees worldwide, and facilities and offices in Canada, the United States, Brazil, India, Europe, APAC, Australia and Africa, AGI sells its products globally through a network of wholly owned subsidiaries and third-party dealers and distributors.

**The Opportunity**

**The Team**

The role will report directly to the Manager, Digital Products & Marketing and will be an integral member of the Digital Marketing team.

**Responsibilities**
- Execute any site changes within the enterprise CMS, including new page builds, page layout changes, new experiences, small content updates and more.
- You are the go-to person for building online destinations supporting our global organization. This is not a developer or digital advertising job; we are looking for a business focused individual who loves to use a CMS to build great end user experiences
- Ensure that all updates to the site align with brand strategy and objectives, while delivering a consistent experience for users
- Work with relevant teams to conduct market research and persona development to inform and drive digital strategies
- Collaborate and support brand marketing, sales, IT and division / business unit leaders to plan and implement engaging online experiences that drive business results
- Work closely with the Manager, Digital Products & Marketing to implement customer journeys in order to drive marketing qualified leads (MQL) from owned web properties
- Analyze, measure and surface key insights from engagement metrics and analytics to drive digital funnel optimization and overall site experience improvement
- Work collaboratively with our external partners to enhance
- Evaluate emerging technologies and provide perspective for adoption where appropriate
- Any other duties as assigned

**Qualifications**
- A bachelor’s degree, advanced degree
- 3+ years experience working with large global websites built on a CMS platform, B2B manufacturing / heavy equipment experience is a plus.
- Experience managing the design, implementation and maintenance of website, web content and digital initiatives using a content management system, in large organizations with a diverse group of stakeholders
- An affinity and knowledge of UX/UI design principles
- Strong grounding in digital / technology marketing approaches
- Must be comfortable working in fast paced, fluid and dynamic growth organizations
- Must be a sincere collaborator who can ‘team’ across functions and regions in pursuit of company business goals
- Excellent time and project management, teamwork, and collaborative skills, highly motivated and results driven
- Excellent problem solving, writing and communication skills
- Proficient using MS Office (Word, Excel, PowerPoint, Outlook, Teams)
- Experience using a CMS to manage and support a large global website is a must have (Optimizely/EPiServer experience a plus)
- Google analytics, Datorama, databox, or relevant analytics experience

AGI is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit, and business need.


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