Content Creator

The University of Manitoba is a driving force of innovation, discovery and advancement. Our momentum is propelled by our campus community - UM faculty, staff and students whose determination and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in Winnipeg, satellite campuses throughout Manitoba, and world-wide research, UM’s impact is global.

Discover outstanding employee benefits, experience world-class facilities and join a dynamic community that values reconciliation, sustainability, diversity, and inclusion. We are one of Manitoba’s Top Employers and one of Canada’s Best Diversity Employers. At the University of Manitoba, what inspires you can change everything.

**The opportunity**:
The Content Creator is a key member of the University and works collaboratively with the Strategic Communications & Government Relations team. The incumbent will provide strategic content ideas that will deliver measurable results. The incumbent will have a strong understanding and ability to improve promotion of marketing and communications campaigns across numerous channels through content choices.

Reporting to the Manager, Content Strategy, the Content Creator will work collaboratively as part of cross-functional teams to deliver effective digital content.

The Content Creator’s primary responsibility will be to write compelling web copy that will generate awareness of the UM experience and engage our audience. The Content Creator will have the ability to measure and analyze the performance of content across multiple channels with the goal of improving future content choices and assist in developing training materials for the new content management system at the university.

**The qualifications and experience we’re looking for**:

- Undergraduate degree in related discipline required.
- Diploma in Creative Communications, Digital Media Management or related field essential.
- Minimum 4 years of copywriting (either in-house or agency) experience required.
- Experience working with web Content Management Systems required (Drupal, SharePoint Online, WordPress, etc.).
- Knowledge of digital processes, techniques and technologies is required.
- Experience with Final Cut Pro and/or Premiere Pro, as well as Adobe Creative Cloud, with a focus on Photoshop.
- Experience with a range of social media platforms including Twitter, Instagram, Facebook, LinkedIn, and various social media management apps and analytics tools.
- Experience using mobile tools, DSLR and mirrorless cameras, external microphones and lighting kits.
- Experience with Google Analytics and SEO is required.
- Experience with inclusive and accessible design practices is an asset.
- Knowledge of both print and digital processes, techniques and technologies is an asset.
- Experience coordinating concurrent projects and juggling multiple priorities is an asset.
- Experience working with project management and time tracking systems is an asset
- An acceptable equivalent combination of education and experience may be considered.
- Exceptional writing and editing skills required.
- Excellent verbal communication, presentation and listening skills required.
- Proven ability to communicate in written and verbal form required.
- Outstanding attention to detail required.
- Proficiency with digital technology including mobile platforms.
- Proficiency with software such as Adobe Creative Suite, online work management software and web content management systems required.
- Proficiency with Microsoft Office 365 required. - Proficient with Photo-editing software required.
- Must show strong storytelling ability through visuals.
- Must have a strong ability to understand and absorb institution's brand and strategy to ensure relevant and effective content is created.
- Ability to measure and analyse the performance of content across multiple channels with the goal of improving future content choices required.
- Ability to produce relevant photography, videography and graphics that are consistent with brand and formatted to our social and web platforms required.
- Ability to copywrite a wide range of content types from engaging social media captions, to longer-form news posts, to video scripts required.
- Demonstrated ability to act positively and efficiently under pressure required.
- Demonstrated ability to understand client needs and goals and to translate those into clear content required.
- Demonstrated ability to multitask required.
- Demonstrated strong interpersonal skills including the ability to build and maintain positive working relationships and work effectively with a multiple stakeholder required.
- Satisfactory work record, including satisfactory attendance and punctuality, is required.

**Why the University of Manitoba?**

Along with being one of Manitoba’s top employers, we are proud to provide a collaborative and enriching wo