Marketing and Communications Specialist

Why should you join our team?

YMCA Calgary is a charity that ignites the potential in Calgarians. Since our inception in 1902, we have evolved into a vibrant organization operating in every quadrant of the city.

Guided by our core values of honesty, caring, respect and responsibility, YMCA Calgary offers a growing hub of programming & services to address the needs of our community including connection and belonging, physical and mental wellbeing, child-care support, language instruction, affordable tutoring and more. We also ensure that no one is turned away, lowering financial barriers for youth, adults and families through the generous donations of our community. This impact takes place across our 7 health and wellness facilities, 6 childcare centres, 2 outdoor camps and 12+ community programs, empowering people of all ages and life stages to belong, grow, thrive and lead.

Marketing and Communications Specialist - Experience
Association Services
Start Date: Immediately

**Salary**: $54,996.00/year - $82,494.00/year

You can make an impact in the community - locally and across the globe. You will work with a fun culture of people and enjoy many of the benefits and opportunities the YMCA offers:

- Complimentary YMCA Calgary membership including a linked membership for dependent children;
- Comprehensive health and dental benefits. Premiums paid in full by the Association;
- Pension plan with specified contribution matching by the Association;
- Anniversary flex day and gifts given to celebrate each year of employment;
- Program discounts;
- Ongoing leadership development and opportunities;
- Leadership award opportunities;
- Scholarship opportunities;
- Paid recertification and training.

What qualifications are we looking for?
- Experience in planning, executing, and analyzing marketing promotions with a data-driven approach, using insights to refine lead generation, acquisition, and retention strategies and effectively report on campaign performance to business partners.
- Proven experience in social media management and content creation, including video production, storytelling, and graphic design, with a focus on engaging diverse audiences.
- Strong writing, editing, and project management skills, with the ability to develop content strategies informed by audience insights and engagement metrics.
- Proficiency with digital marketing and social media management platforms (e.g., Hootsuite, Canva, Adobe Creative Suite) to create, track, and analyze performance.
- Demonstrated ability to set and evaluate KPIs for marketing initiatives, using metrics to drive growth and engagement.
- Experience with CMS platforms for updating web pages and creating member-centric landing pages.
- Strong collaborative skills, with experience leading cross-functional teams to align business partners and achieve shared goals.
- Proven experience collaborating with creative agencies, with strong skills in writing clear, strategic briefs to guide creative direction and ensure alignment with campaign objectives and brand standards.
- A minimum of 5 years of progressive experience in marketing or communications, ideally within a nonprofit or charitable organization.
- A post-secondary degree or diploma in Communications, Marketing, Public Relations, or a related field.
- Evidence of a clear Police Information Check and Vulnerable Sector Search.
- Three professional references.
- Comfort leading and organizing emergency and/or crisis communications response.

What does this role look like at YMCA Calgary?

The Marketing and Communications Specialist - Experience, will create and execute a comprehensive growth and community engagement strategy centered on storytelling and deepening connections with the YMCA community.

Key responsibilities include:

- Plan and develop annual lead generation campaigns focused on acquisition, growth, and retention.
- Oversee paid media strategies to enhance YMCA Calgary’s brand presence and drive conversions for our paid programs.
- Lead content marketing and storytelling initiatives that showcase health, wellness, and our positive community impact.
- Collaborate with our Experience team to ensure consistent communication and engagement throughout the member journey.
- Use analytics to refine content performance, optimize engagement rates, and measure campaign effectiveness.

What You Will Do
- Plan, execute, and analyze marketing promotions to drive lead generation and member acquisition, growth, and retention, using data insights to refine strategies and report back on campaign performance to business partners.
- Leverage social media trends, video content, and seasonal promotions to attract, engage, and retain members.
- Develop engagement opportunities around special milestones (e.g., birthdays, anniversaries) and collaborate with the Experience team to enhance customer satisfaction and retention.
- Design and implement an organic social media strategy to increase engagement, reach, and advocac