Customer Marketing Manager
7 days ago
**Requisition ID**:31389
**A Career in Beer and Beyond**:
Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
**We are Talent Brewers with our culture rooted in our core Values. **We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.
**The Headlines**:
In the role of **Customer Marketing Manager**, you will be part of the Marketing Activation and Customer Solutions team. You will develop distinct, breakthrough customer marketing programs for designated brands and customers. You will work collaboratively across many teams, including but not limited to the Customer Solutions, Category Insights, Shopper Marketing, Procurement and Sponsorship & Events teams to tailor shopper solutions to the Customer Strategy and Ecosystem.
This position reports to the Sr. Customer Marketing Manager and is based out of Toronto.
**The Responsibilities**:
- Build ground-up activations for key customers that are rooted in shopper insights, add value and meet our customers’ needs, drive purchase, and get executed with excellence. Where applicable, input and lead these programs through the START process.
- Build deep, collaborative partnerships with assigned Customer teams by providing thought leadership on customer marketing, shopper insights and activation.
- Influence and collaborate with shopper marketing teams to ensure national and regional plans and programs address class of trade / key customer opportunities. Serve as champion of our customer & shopper requirements throughout planning and program development process.
- Lead the After-Action Reviews to evaluate program efficacy and ensure continuous improvement and best practice sharing. Partnering with the Category Insights Managers during this process to ensure all customer learnings are captured.
- Work cross functionally and with external partners to ideate, create and source Retail and On-Premise merchandise, displays and/or POS.
- Evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers.
**The Other Qualifications**:
- You are a strong team player that can inspire others; you respect your commitments, hold yourself and others around you accountable.
- You are deadly serious about execution and take pride in a proven track record in delivering results.
- Understanding of how to secure relevant, differentiated insights and action them into game changing ideas & programming.
- You are experienced and have demonstrated success in planning, developing, and executing key initiatives across a commercial organization.
- You have a bachelor’s degree in Business Administration or other relevant field.
- You have 5+ years of progressive experience across marketing and/or sales (CPG industry experience is a bonus).
**#LI-Hybrid
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