Customer Marketing Manager

2 weeks ago


Toronto, Canada SysAid Full time

SysAid is a global leader in AI‑powered IT Service Management, helping organisations automate IT support and improve productivity. We’re looking for a passionate and results‑driven Customer Marketing Manager who will take ownership of programs that make an impact across every stage of the customer lifecycle. Responsibilities Develop and execute multi‑channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages. Analyze data to understand customer pain points, engagement, experience, adoption and usage to identify growth opportunities and make recommendations. Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targets. Segment lists based on users’ behavior and engagement, and build effective conversion journeys. Drive customer advocacy initiatives and lead the integration of customer stories, testimonials and visuals across marketing channels. Manage a program to drive traffic and positive reviews to third‑party review sites to increase brand awareness. Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Run ongoing A/B tests on different performance parameters and develop playbooks. Regularly track and report on campaign performance. Qualifications Minimum 3+ years of experience in customer marketing or related B2B marketing roles in a global SaaS or tech company. Strong analytical skills with ability to analyze data, make strategic recommendations, test and optimize. Experience with email marketing, marketing automation and webinar programs. Excellent verbal and written English communication skills. A self‑motivated, result‑driven, enthusiastic team player with great interpersonal skills. Proficiency in CRM tools; advantage: Salesforce. Bachelor’s degree in business, marketing or related field. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development Location: Toronto, Ontario, Canada Referrals increase your chances of interviewing at SysAid by 2x. #J-18808-Ljbffr



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