Marketing Automation Specialist

6 days ago

Vancouver, Canada Intiveo Full time

**Marketing Automation Specialist**:
**Who We Are**

Intiveo is a leading cloud-based patient communication platform used by 14,000 practitioners to communicate with over 18 million patients. Our goal is to continuously improve patient care by understanding communication needs, behaviors, and preferences - resulting in successful treatment outcomes.

**✨**What You'll Do**:

- Execute tracking and processes for lead capture, lead lifecycle stages, lead scoring, attribution and data quality
- Create a productive relationship with Revenue Operations and Sales, regularly discussing lead quality, process improvements, and campaign enablement
- Optimize and grow our marketing database, including list segmentation and cleanliness
- Monitor funnel performance data, conducting campaign-level quality assurance and A/B testing, making data-driven and strategic optimizations
- Continually improving the marketing automation platform and your knowledge by staying up-to-date with the latest martech advancements, changes, and community updates to support the wider marketing team.

**✨**Who You Are**:

- Experience with Hubspot or equivalent Marketing Automation tool (Marketo a plus), and familiar with Salesforce
- A data-driven mindset, a proactive attitude, and great organizational skills
- Proficiency in audience segmentation and list management
- Strong collaborator who seeks out cross-functional feedback and input to build comprehensive strategies
- Thoughtful problem-solving tendencies with the ability to take initiative and ownership with a focus on continuous development
- Experience managing an external agency is a plus
- Experience in B2B SaaS marketing is a plus

**More About Intiveo**

We are a fun, collaborative, and hard-working team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Authenticity, Collaboration and Continuous Development. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail. Our employees are empowered daily to see how their work helps Intiveo achieve our goal of becoming North America's #1 patient care service provider.

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