Digital Marketing Specialist

**Job Title**: Digital Marketing Specialist

**Location**: Greater Vancouver Metropolitan Area, BC (required)

**Job Type**: Full-Time

**About the Company**:
Gnapi Technologies., is an Information Technology Company with registered offices in Canada, United States and India. Gnapi provides end-to-end IT services and solutions to help and support clients succeed. Gnapi fosters a deep understanding of clients’ businesses and builds strong relationships to best-fit IT solutions, supported by our technology expertise. Gnapi has a strong expertise in the utilities and Telecom domains, working closely with multiple customers across North America.

**About the Role**:
Gnapi Technologies is seeking a strategic and data-driven Digital Marketing Specialist to take our digital presence to the next level. In this dynamic role, you will be reporting to the Senior Director of Sales and Marketing with whom you will collaborate to develop Gnapi Technologies brand, marketing presence and promote our technical thought leadership in the GIS and Enterprise software development space. You will be responsible for the full spectrum of digital marketing—from paid performance campaigns and SEO strategy to content development and analytics. This is an opportunity to shape a scalable marketing engine that drives growth, enhances brand visibility, and improves ROI across multiple channels.

**Responsibilities**:
**Growth & Digital Marketing Strategy**:

- Build and execute multi-channel digital strategies aligned with business growth goals.
- Drive full-funnel marketing—from lead generation to conversion, retention, and reactivation.
- Collaborate with leadership to establish marketing goals, KPIs, and reporting frameworks.
- Performance Marketing & SEOPlan and manage paid media campaigns (Google Ads, LinkedIn, etc.).
- Create and refine SEO strategies (technical, on-page, and off-page) to increase organic traffic and improve SERP rankings.
- Implement A/B and multivariate testing across campaigns and landing pages.

**Content Marketing & Brand Presence**:

- Ensure high-quality, engaging content aligned with brand messaging and SEO best practices.
- Collaborate with designers, writers, and external agencies to ensure cohesive campaigns.

**Data Analytics & Optimization**:

- Track key metrics (CAC, LTV, CPA, traffic, keyword rankings, etc.) and provide actionable insights.
- Monitor web performance, analyze conversion funnels, and identify optimization opportunities.
- Recommend tools and process improvements for better campaign efficiency and ROI tracking.

**Collaboration & Execution**
- Work cross-functionally with sales, product, and design teams to align messaging and campaign objectives.
- Present regular performance updates and strategic recommendations to stakeholders.
- Manage marketing automation platforms and CRM tools for streamlined operations.

**Qualifications**:
**Education**: Bachelor's degree in marketing, Business, or related field (MBA or equivalent experience is a plus).

**Experience**:

- 3-5 years in digital marketing, growth marketing, or a related field.
- Proven success in SEO, paid media, content marketing, and performance optimization.
- Experience working in fast-paced, growth-stage, or startup environments is a big plus.

**Tools & Technical Skills**:

- Expertise in digital marketing platforms (Google Ads, LinkedIn, programmatic, etc.) and analytics tools (Google Analytics, BI dashboards).
- Proven experience with marketing automation (Hubspot, SFDC, Marketo, 6Sense), CRM, and experimentation frameworks and understanding of capturing and actioning intent data.
- Deep knowledge of SEO and content marketing best practices, including keyword research, on-page optimization, link-building strategies, and content distribution.

**Soft Skills**:

- Strong leadership and communication skills, capable of influencing and rallying cross-functional teams.
- Innovative, proactive, and entrepreneurial thinker, willing to take calculated risks.
- Comfortable with ambiguity and dynamic environments, with an innate ability to adapt and pivot.

Pay: From $50,000.00 per year

Schedule:

- Monday to Friday

Application question(s):

- Greater Vancouver Metropolitan Area, BC (required)