Team Lead Marketing

**Team Lead | Marketing**

**Applications Due** EOD**:_September 5, 2025_**

**Target Start Date**:**_October 20, 2025_**

**Who You Are**

You’re results-obsessed, but you understand that results don’t happen without creativity, smart strategy, and a strong brand. You thrive at the intersection of data and storytelling, excited by both the campaign idea and the performance metrics that prove its success. You know how marketing and sales connect, and you build strategies that drive awareness, leads, and revenue. You’re ambitious, highly driven, and energized by building teams and strategies that don’t just meet goals but exceed them. You balance creativity with accountability, and you bring a deep understanding of digital marketing, from content and campaigns to analytics and optimization.

**Who is POD Marketing?**

POD Marketing is a digital agency that works across marketing, consulting, and HR services. While we started as a marketing agency, we’ve grown our offerings because we exist to help our clients solve their biggest challenges. Sometimes that means helping them run their business more effectively, other times it’s supporting them through culture or personnel issues, or helping them attract and retain the right patients. Whatever it is, we show up with expertise, curiosity, and a commitment to doing it right.

Our clients are at the centre of everything we do, but none of it happens without an exceptional team behind the scenes. That’s why we’re obsessed with creating an environment where our people can thrive, and why we invest heavily in the tools, support, and structure they need to do outstanding work, every time.

Culture at POD isn’t about ping pong tables or beer fridges (though, we do have those too). It’s about how you feel at work. Whether you're based at our head office in Calgary or working remotely from across Canada or the US, here’s what our team says they love most about working with us: They feel accepted for who they are, supported by their peers and leaders, challenged in the right ways, and energized by the opportunity to grow and build meaningful careers. Our team values open communication, psychological safety, and the kind of flexibility that lets them thrive in and outside of work.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

**Where You'll Work**

While this role is part of the broader POD Marketing organization, your work will be focused within our **SmileShop Dental Marketing and Marketing4ECPs divisions**. These two divisions have their own dedicated leadership team, client base, and operational style, allowing you to work in a focused, nimble environment while still benefiting from the shared resources, culture, and support of the larger POD group.

**Marketing4ECPs** is the original division of POD Marketing and remains a market leader in eye care marketing. **SmileShop Dental Marketing** is a dedicated marketing agency built specifically for dental practices. Our team works with hundreds of optometrists and dentists across North America, helping them grow their practices through tailored digital marketing strategies.

**Job Summary**

As the Team Lead of Marketing & Communications at POD Marketing, you’ll oversee the marketing strategy for POD Marketing, Marketing4ECPs, and SmileShop Dental Marketing. This role blends creativity with performance: you’ll guide a team of strategists to shape how our brands show up while also generating leads, driving measurable results, and fueling growth across all business lines. From messaging to campaign execution to data-driven decision making, you’ll make sure our marketing efforts deliver impact. You’ll mentor and develop your team, foster a culture of innovation and accountability, and ensure our strategies push boundaries while staying rooted in results.

**Functions**
- Team Management & Development
- Marketing Planning & Execution
- Complex Issue Resolution
- Departmental Communication
- Team Culture Development

**Duties & Responsibilities**
- Tackle complex marketing challenges, finding data-informed resolutions that serve both internal stakeholders and overall business objectives.
- Craft and champion a marketing & communications strategy that aligns with the organization’s broader goals, encompassing events, internal communications, and brand advocacy initiatives.
- Take the lead on any complex department issues, offering a resolution that aligns with the client’s, the prospect’s, and the agency’s best interests.
- Manage and develop a team of individual contributors, ranging from entry-level to senior strategists, through weekly 1-on-1s and quarterly performance reviews.
- Maintain and foster a positive team culture, ensuring morale remains high and team members are motivated.
- Oversee the performance of your team’s client portfolios, ensuring KPIs are met, leads are generated,